09.08.2008
Aston Martin has revealed a sketch – and sketchy details – of its latest creation: the One-77.
Although the One-77 project will only be built in very limited numbers (77 as the name suggests), the significance of this boutique supercar should not be underestimated. As the first ‘clean sheet’ design from Marek Reichmann (Aston’s chief designer) it doubtless hints at the direction he wants to take future series production models. It is also a demonstration of what can be achieved at the company’s recently opened and extremely impressive design studio, which is located alongside the production facility at Aston’s Warwickshire HQ.
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2 Comments
Edd
August 10, 2008I have to say that this could prove to be interesting if the client has ‘free-reign’ to conjure up their own fantasy, as opposed be ‘pointed’ in the right direction by Maserati Weissman, or whatever he is called.
This ‘clean sheet’ design you talk of wouldn’t happen to be a piece of tracing paper draped over the Aston Martin car range brochure would it?? Yes, yes, I know that you have to have brand identity, but at least try and come up with a better way of designing a new model, scaling up and down current models dilutes the range visually, and sticking splitters and side skirts on starts to look a little tacky (DB9S).
I have seen a test mule of the the forthcoming Rapide on the Eurotunnel in May. It looked like a DB9-Daschund cross.When are the Marketing men going to release their iron grip on the design department’s minds?
I can here the conversation now, by Germans in Tweed and Brogues…
“I sink zat ze new design abteilung, sorri, department, should be built onto ze marketing department, so zat zey can share ze fridge and make ze process of making coffee more efficient no?”
I hasten to add, Aston are not the only culprits for this design ineptitude masquerading as brand identity. I just thought that with an exciting idea like the One-77, they could have pulled out all the stops, to truly impress with a teaser image. Maybe the ‘One’ iteration in the name may imply something else…so when it all goes ‘tits-up’ the marketing/PR men can turn around and say, that they planned to produce between one and seventy seven.
At least 700bhp should be easy to get from the AMG engine!
Edd
August 10, 2008I have to say that this could prove to be interesting if the client has ‘free-reign’ to conjure up their own fantasy, as opposed be ‘pointed’ in the right direction by Maserati Weissman, or whatever he is called.
This ‘clean sheet’ design you talk of wouldn’t happen to be a piece of tracing paper draped over the Aston Martin car range brochure would it?? Yes, yes, I know that you have to have brand identity, but at least try and come up with a better way of designing a new model, scaling up and down current models dilutes the range visually, and sticking splitters and side skirts on starts to look a little tacky (DB9S).
I have seen a test mule of the the forthcoming Rapide on the Eurotunnel in May. It looked like a DB9-Daschund cross.When are the Marketing men going to release their iron grip on the design department’s minds?
I can here the conversation now, by Germans in Tweed and Brogues…
“I sink zat ze new design abteilung, sorri, department, should be built onto ze marketing department, so zat zey can share ze fridge and make ze process of making coffee more efficient no?”
I hasten to add, Aston are not the only culprits for this design ineptitude masquerading as brand identity. I just thought that with an exciting idea like the One-77, they could have pulled out all the stops, to truly impress with a teaser image. Maybe the ‘One’ iteration in the name may imply something else…so when it all goes ‘tits-up’ the marketing/PR men can turn around and say, that they planned to produce between one and seventy seven.
At least 700bhp should be easy to get from the AMG engine!