28.11.2008
DR isn’t especially interested in the more salacious areas of Automotive News – largely because we don’t pay our art director Neil to create stuff on Photoshop and then slap words like ‘Scoop’ and ‘Completely fictional, but we hope it’ll flog a few more copies’ all over the place. But now and again the rumour-mill produces something quite interesting, and this week it is the continuing story of Mercedes’ potential purchase of Aston Martin…
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2 Comments
waremark
December 8, 2008You said: “largely because we don’t pay our art director Neil to create stuff on Photoshop and then slap words like ‘Scoop’ and ‘Completely fictional, but we hope it’ll flog a few more copies’ all over the place.”
I am so glad! When I see these articles they just annoy me. By the time the car comes out, if it does, it is normally completely unrecognisable. As soon as I work out that a picture comes from the art director’s imagination I move on to the next article. Mind you, some of those art directors are pretty good designers!
waremark
December 8, 2008You said: “largely because we don’t pay our art director Neil to create stuff on Photoshop and then slap words like ‘Scoop’ and ‘Completely fictional, but we hope it’ll flog a few more copies’ all over the place.”
I am so glad! When I see these articles they just annoy me. By the time the car comes out, if it does, it is normally completely unrecognisable. As soon as I work out that a picture comes from the art director’s imagination I move on to the next article. Mind you, some of those art directors are pretty good designers!