23.02.2009
  • Eddie Cheever at the Detroit GP

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Eddie Cheever at the Detroit GP

Turbo F1 car + rain = brilliant entertainment and a fresh set of overalls for Eddie Cheever.

About Steve Davies

Steve Davies
Steve is a media, venture, and technology advisor and a former Partner at KPMG Consulting, PriceWaterhouse Coopers and Managing Partner at EIM - his clients range from global web and media companies to small start-ups. He formed Drivers Republic (DR) in 2007, the UK's first digital automotive magazine, with a team of EVO and Autocar writers before creating SkiddMark, and also writes as a guest contributor on Unruly Media’s Meme Machine blog and for Econsultancy’s digital marketing blog.

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10 Comments

  1. Marty
    February 24, 2009

    Wheelspin and oversteer in any gear, at any speed! Great clip.

    Reply
  2. Marty
    February 24, 2009

    Wheelspin and oversteer in any gear, at any speed! Great clip.

    Reply
  3. Richard - DR
    February 24, 2009

    1.5-litres has never sounded so good. And I really like the turbo l-a-a-a-a-A-A-G!

    Reply
  4. Richard - DR
    February 24, 2009

    1.5-litres has never sounded so good. And I really like the turbo l-a-a-a-a-A-A-G!

    Reply
  5. Scotty
    February 25, 2009

    What amazes me is how on earth did they do this for 70-odd laps without hitting something??

    Reply
  6. Scotty
    February 25, 2009

    What amazes me is how on earth did they do this for 70-odd laps without hitting something??

    Reply
  7. Marty
    February 25, 2009

    @Scotty: I’m fairly sure a number of them did hit something. The armco, each other…

    Reply
  8. Marty
    February 25, 2009

    @Scotty: I’m fairly sure a number of them did hit something. The armco, each other…

    Reply
  9. DriversRepublic (The DR Team)
    March 27, 2009

    Posted on DR: Eddie Cheever at the Detroit GP http://bit.ly/sgGdp

    Reply
  10. DriversRepublic (The DR Team)
    March 27, 2009

    Posted on DR: Eddie Cheever at the Detroit GP http://bit.ly/sgGdp

    Reply

Our Story

Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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