• 60 Years of Shell: V-Power + Ferrari commercial

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60 Years of Shell: V-Power + Ferrari commercial

Still the best Shell advert and one of our favourite automotive ads of all time.

“A stunning display of Ferrari race cars over the decades. Watch five different Ferrari Formula One cars dating back to 1952, take to the streets of Rome, New York, Rio, Hong Kong and Monaco in a celebration of the ongoing Shell and Ferrari technical partnership – which develops and tests premium products like Shell V-Power with the sole purpose of transferring that technology to the road.”

About Steve Davies

Steve Davies
Steve is a media, venture, and technology advisor and a former Partner at KPMG Consulting, PriceWaterhouse Coopers and Managing Partner at EIM - his clients range from global web and media companies to small start-ups. He formed Drivers Republic (DR) in 2007, the UK's first digital automotive magazine, with a team of EVO and Autocar writers before creating SkiddMark, and also writes as a guest contributor on Unruly Media’s Meme Machine blog and for Econsultancy’s digital marketing blog.

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4 Comments

  1. daytonafan
    May 31, 2009

    Not just the best Shell commercial but the best car related commercial of all time!

    Reply
  2. daytonafan
    May 31, 2009

    Not just the best Shell commercial but the best car related commercial of all time!

    Reply
  3. ShelL
    May 31, 2009

    Wow! That’s really cool! Old F1 cars are astonishing.

    Reply
  4. ShelL
    May 31, 2009

    Wow! That’s really cool! Old F1 cars are astonishing.

    Reply

Our Story

Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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