31.05.2009
“The fastest, the furthest and everything in between.” Nice try Shell, but we still think that their best ad is the 60 years of Shell & Ferrari ad on the link below.. Shell are trying to illustrate with thie commerical how Shell fuel can help a Ferrari reach speeds of up to 320 km/h on an F1 circuit, but also how they can power a car over 3300km with a single litre of fuel.
This is how it should be done..
60-years of Shell and Ferrari Commercial
About Steve Davies
Steve is a media, venture, and technology advisor and a former Partner at KPMG Consulting, PriceWaterhouse Coopers and Managing Partner at EIM - his clients range from global web and media companies to small start-ups. He formed Drivers Republic (DR) in 2007, the UK's first digital automotive magazine, with a team of EVO and Autocar writers before creating SkiddMark, and also writes as a guest contributor on Unruly Media’s Meme Machine blog and for Econsultancy’s digital marketing blog.
Subscribe to Steve's podcasts.Tell us what you think..
When you post a comment, it will also appear in your News Feed on Facebook (if you so choose), enabling you to take the conversation to where your friends already are. Thereafter you can continue discussing on Facebook and the conversations between SkiddMark and Facebook will be auto-magically synched, regardless of where the comment was made.
