23.08.2009
Ferrari have released an official video giving an insight into the design and technology behind the forthcoming 458 Italia, which will be revealed at the Frankfurt Show next month.
Compared to Porsche’s promotional efforts featuring Walter Rohrl it’s not exactly compelling viewing, but we get to hear the 458 Italia’s engine, which certainly sounds different to the outgoing F430 and whets our appetite for more.
About Steve Davies
Steve is a media, venture, and technology advisor and a former Partner at KPMG Consulting, PriceWaterhouse Coopers and Managing Partner at EIM - his clients range from global web and media companies to small start-ups. He formed Drivers Republic (DR) in 2007, the UK's first digital automotive magazine, with a team of EVO and Autocar writers before creating SkiddMark, and also writes as a guest contributor on Unruly Media’s Meme Machine blog and for Econsultancy’s digital marketing blog.
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