• Land Rover LRX confirmed for production

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Land Rover LRX confirmed for production

Land Rover has confirmed today that a production version of its LRX concept car will be built. The new car will debut next year and join the Range Rover line-up from 2011.

Designed and engineered at Land Rover’s Gaydon facility, the new Range Rover will be the smallest, lightest and most efficient vehicle the company has ever produced.

Phil Popham, managing director of Land Rover said: “The production of a small Range Rover model is excellent news for our employees, dealers and customers. It is a demonstration of our commitment to investing for the future, to continue to deliver relevant vehicles for our customers, with the outstanding breadth of capability for which we are world-renowned.”

“Feedback from our customer research also fully supports our belief that a production version of the LRX Concept would further raise the desirability of our brand and absolutely meet their expectations.” Phil added.

Gerry McGovern, Land Rover design director said: “The new vehicle will be a natural extension to the Range Rover line-up, complementing the existing models and helping to define a new segment. It will be true to the concept and have many recognisable Range Rover design cues including the signature clamshell bonnet, the floating roof and the solid ‘wheel-at-each-corner’ stance.”

We now wait to see how close the production version will be to the LRX Concept, something that disappointed many observers when Land Rover’s previous concept, the Range Stormer, was lost in translation when it eventually became the Range Rover Sport.

More details of the new small Range Rover will be released next year.

About Steve Davies

Steve Davies
Publisher of SkiddMark and lifelong enthusiast of cars, bikes and motorsport. Professionally Steve is an advisor to many leading blue-chip clients in the telecoms, media and internet sectors and also former Managing Partner of a well known digital marketing agency. Founded Drivers Republic (DR) in 2007, bringing on board a team of well known EVO and Autocar journalists.

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