29.10.2009
Some of you might see this as a cynical ploy to attract more readers to SkiddMark, but I’ll stand by the integrity of this video advert as a perfect tool for conveying the technological capabilities of Pirelli’s winter tyre range.
Okay, the preamble might pose something of a distraction, but how else are we to encourage you to watch a Fiat 500 being driven on a snow covered field near the Stelvio Pass.
Bravissimo Pirelli, more like this please…
About Steve Davies
Steve is a media, venture, and technology advisor and a former Partner at KPMG Consulting, PriceWaterhouse Coopers and Managing Partner at EIM - his clients range from global web and media companies to small start-ups. He formed Drivers Republic (DR) in 2007, the UK's first digital automotive magazine, with a team of EVO and Autocar writers before creating SkiddMark, and also writes as a guest contributor on Unruly Media’s Meme Machine blog and for Econsultancy’s digital marketing blog.
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12 Comments
Mike GT
October 29, 2009I smell cynical ploy. There’s literally only five seconds of car (and tires) in that video!
Mike GT
October 29, 2009Does the misses know you watch videos like that? And what about the children? You wouldn’t let the young ones watch stuff like that, would you? >8^)
admin
October 29, 2009And yet you watched it.. QED.
Mike GT
October 29, 2009Only because the description said it had technological stuff and a Fiat. It had nothing to do with the main photo..
Mike GT
October 29, 2009I smell cynical ploy. There’s literally only five seconds of car (and tires) in that video!
Mike GT
October 29, 2009Does the misses know you watch videos like that? And what about the children? You wouldn’t let the young ones watch stuff like that, would you? >8^)
admin
October 29, 2009And yet you watched it.. QED.
Mike GT
October 29, 2009Only because the description said it had technological stuff and a Fiat. It had nothing to do with the main photo..
AJ
October 29, 2009Shame they had to spoil it with some kitckball.
AJ
October 29, 2009Shame they had to spoil it with some kitckball.
Mat
November 1, 2009My daughter is 8 and loves football, shes watched it, whats your problem? Were you repressed in your childhood?
Mat
November 1, 2009My daughter is 8 and loves football, shes watched it, whats your problem? Were you repressed in your childhood?