• Launch of the 2010 Pirelli Calendar

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Launch of the 2010 Pirelli Calendar

It is perhaps the true measure of a petrol-head that when we open a thread entitled ‘Pirelli Calendar’, we look around (vainly) for a picture that contains something related to the subject of motoring.

Well thanks to Lamborghini we will attempt to satisfy such lust with a few pictures from outside the 2010 Pirelli calendar presentation, which took place in London last night.

Unfortunately they’ve spoiled two of the photos with musician James Blunt standing in the way, but I guess we shouldn’t grumble, it’s great to see some car porn (almost) achieve centre stage at a Pirelli Calendar launch.

A Murciélago LP 670-4 SuperVeloce and two Gallardos – an LP 560-4 Spyder and the latest limited edition, rear-wheel drive LP 550-2 Valentino Balboni – chauffeured some of the best known celebrities from music and show business to the event, including English model and socialite Lady Victoria Hervey, that chap Blunt and a few other minor-celebs from the world of fashion.

Reading further into Lamborghini’s press release we had cause for even greater concern about the Sant’Agata company’s good taste…

For the occasion, all three Lamborghinis sported a new feature: hidden LED lights which, positioned under the wheel arches, illuminated the tyres in homage to the Milan-based tyre company.

Hopefully this latest design feature won’t reach the official options list.

Pirelli’s calendar is filled with 30 photos of 11 nude models posing on a Brazilian beach. The edition was shot by Terry Richardson with one model calling it “the best thing I’ve done in my whole life.” Quite a compliment from a 19 year old..

The calendar which was first shot in 1964, is given as a corporate gift to a limited number of important Pirelli customers and celebrities, and before you ask. no we don’t have any spare ones lying around to share with you.

About Steve Davies

Steve Davies
Steve is a media, venture, and technology advisor and a former Partner at KPMG Consulting, PriceWaterhouse Coopers and Managing Partner at EIM - his clients range from global web and media companies to small start-ups. He formed Drivers Republic (DR) in 2007, the UK's first digital automotive magazine, with a team of EVO and Autocar writers before creating SkiddMark, and also writes as a guest contributor on Unruly Media’s Meme Machine blog and for Econsultancy’s digital marketing blog.

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3 Comments

  1. Tweets that mention Launch of the 2010 Pirelli Calendar | SkiddMark -- Topsy.com
    November 20, 2009

    [...] This post was mentioned on Twitter by DR & SkiddMark, Matthew Wilson. Matthew Wilson said: RT @DriversRepublic: RT @driversrepublic Launch of the 2010 Pirelli Calendar | SkiddMark http://bit.ly/7SjOn3 [...]

    Reply
  2. Mike GT
    November 20, 2009

    “…nude models posing on a Brazilian beach…one model calling it “the best thing I’ve done in my whole life.” Quite a compliment from a 19 year old.”

    If that were my daughter, I might have to drive off a bridge.

    Of course I’m not serious about that last bit, but that’s why it would scare me to have a daughter.

    Reply
  3. Mike GT
    November 20, 2009

    “…nude models posing on a Brazilian beach…one model calling it “the best thing I’ve done in my whole life.” Quite a compliment from a 19 year old.”

    If that were my daughter, I might have to drive off a bridge.

    Of course I’m not serious about that last bit, but that’s why it would scare me to have a daughter.

    Reply

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