03.11.2009
Renault revealed earlier this year that they would be relaunching the Gordini brand, and positioning it along the lines of Fiat’s Abarth model range. Details of the Gordini brand launch will be revealed at a press conference next Tuesday 10th November and presented by Stephen Norman, Senior Vice President, Global Marketing.
The Gordini brand will be positioned just below the current Renaultsport range, providing customers a greater range of options from which to personalise their cars. A wide range of paint schemes, body stripes and alloy wheels will be offered following the formula that’s been such a success with BMW’s Mini.
First model is likely to be a Twingo Gordini appearing in 2010, followed by hotter versions of the Clio and Mégane Coupe. The famous Gordini blue paintwork will be an option along with the trademark white stripes and contrasting black alloys.
If you have any questions then feel free to post them and we will pass them along to Renault.
The French press are understandably getting very excited about this news, so we will bring you further information when we hear it.
About Steve Davies
Steve is a media, venture, and technology advisor and a former Partner at KPMG Consulting, PriceWaterhouse Coopers and Managing Partner at EIM - his clients range from global web and media companies to small start-ups. He formed Drivers Republic (DR) in 2007, the UK's first digital automotive magazine, with a team of EVO and Autocar writers before creating SkiddMark, and also writes as a guest contributor on Unruly Media’s Meme Machine blog and for Econsultancy’s digital marketing blog.
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