10.11.2009

  • Schumacher proves that drinking and driving don’t mix

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Schumacher proves that drinking and driving don’t mix

How to produce a socially responsible video about the dangers of drink driving, without resorting to those shocking public service films that we see on TV at Christmas.

Bacardi decided to combine 7-times F1 champion Michael Schumacher together with Salvatore “The Maestro” Calabrese, one of the world’s greatest mixologist.

Schumacher puts Calabreses mixology skills to an extreme test as he drives at high speeds around the Dunsfold test track in a Maserati GranTurismo S whilst Calabrese tries to mix the perfect cocktail.

Cue much hilarity and Il Maestro getting soaked..

For more information on the Champions Drink Responsibly™ campaign go to www.championsdrinkresponsibly.com

About Steve Davies
Steve Davies
Publisher of SkiddMark and lifelong enthusiast of cars, bikes and motorsport. Professionally Steve is an advisor to many leading blue-chip clients in the telecoms, media and internet sectors and also former Managing Partner of a well known digital marketing agency. Founded Drivers Republic (DR) in 2007, bringing on board a team of well known EVO and Autocar journalists.

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