03.11.2009
You can usually tell when a product is not your thing when you either have trouble pronouncing it, or understanding what it actually is. The press release arrived this morning containing the following introduction:
“Inspired by the power and grace of the mythic Lamborghini Murciélago LP 640, TAG Heuer, the world leader in luxury sports watches and chronographs, has teamed up with the famous Italian super sports car manufacturer to create the limited-edition MERIDIIST Automobili Lamborghini communication instrument.”
What you need to know about this communication instrument (often known as a ‘mobile phone’) is that the TAG Heuer Meridiist Lamborghini Mobile Phone features a case made from black titanium carbide coated 316L stainless steel, calfskin leather, and 60.5 carats of sapphire crystal glass on its dual display screens plus Automobili Lamborghini ON & OFF animations, sounds and wallpapers. Just 1,963 of the TAG Heuer Meridiist Lamborghini Mobile Phones will be made – the number representing the year the company was founded by Ferruccio Lamborghini.
The phone’s design references the Lamborghini Murcielago down to its signature on the battery cover, apeing the one seen on the Murcielago LP 640′s V12 engine block. The back of the device is engraved with its limited edition number while the minimalist black keyboard is customized with Automobili Lamborghini’s trademark Taurus bull on the steel central button.
The Meridiist comes with a 2 megapixel camera, a battery that will give you up to 28 days standby time and up to 7 hours of talk time, video recording and playback, plus support for MP3 files, on top of that it comes with 2GB of storage and USB 1.0 support so you can connect it to your PC. It measures 112mm x 46mm x 15.5mm and weighs 160g.
No prices have been announced yet, but we have it on good authority that it will set you back less than Lamborghini’s Reventon Roadster. Just.
About Steve Davies
Steve is a media, venture, and technology advisor and a former Partner at KPMG Consulting, PriceWaterhouse Coopers and Managing Partner at EIM - his clients range from global web and media companies to small start-ups. He formed Drivers Republic (DR) in 2007, the UK's first digital automotive magazine, with a team of EVO and Autocar writers before creating SkiddMark, and also writes as a guest contributor on Unruly Media’s Meme Machine blog and for Econsultancy’s digital marketing blog.
Subscribe to Steve's podcasts.Tell us what you think..
When you post a comment, it will also appear in your News Feed on Facebook (if you so choose), enabling you to take the conversation to where your friends already are. Thereafter you can continue discussing on Facebook and the conversations between SkiddMark and Facebook will be auto-magically synched, regardless of where the comment was made.
6 Comments
Mike GT
November 3, 2009TAGs, I don’t get a great vibe from them. Much rather have a Seiko or IWC.
Okay, I’d really rather have a Jeager, Zenith, or Lange.
Mike GT
November 3, 2009TAGs, I don’t get a great vibe from them. Much rather have a Seiko or IWC.
Okay, I’d really rather have a Jeager, Zenith, or Lange.
Steve
November 3, 2009I’m a Breitling, IWC fan myself although a Tag Heuer Monaco is pretty high on my wish list too.
I have never understood these glamour phones – I am looking for functionality and technology in a phone, not looks.
Besides this TAG Heuer Meridiist lacks 3G and Wi-Fi, which are essentials in modern communication instruments… err, I mean phones.
Mike GT
November 3, 2009Usually, I find Breitlings a bit fussy, however, this particular model is quite to my liking.
http://www.skiddmark.com/socialnetwork/show_thumb.php?src=./uploads_user/1000/8/3705.jpg&w=900&h=600
Steve
November 3, 2009I’m a Breitling, IWC fan myself although a Tag Heuer Monaco is pretty high on my wish list too.
I have never understood these glamour phones – I am looking for functionality and technology in a phone, not looks.
Besides this TAG Heuer Meridiist lacks 3G and Wi-Fi, which are essentials in modern communication instruments… err, I mean phones.
Mike GT
November 3, 2009Usually, I find Breitlings a bit fussy, however, this particular model is quite to my liking.
http://www.skiddmark.com/socialnetwork/show_thumb.php?src=./uploads_user/1000/8/3705.jpg&w=900&h=600