11.12.2009
When we first saw the Lagonda Concept at the 2009 Geneva Motor Show, we wondered what on earth Aston Martin had been thinking of when they conceived this luxury cross-over vehicle.
Maybe it will grow on us? Maybe we need to see it out on the road?
Well Aston have chosen to release a new batch of pictures to help gauge customer feedback whilst they decide on the next steps to take.
The project is currently on hold, but we understand that Aston Martin Chairman David Richards was not entirely happy with the concept either and has asked Aston’s design team to create another Lagonda concept, which will be showcased at a future motor show.
Aston had originally planned to relaunch the Lagonda brand by 2012, so there’s still time to get it right.
“If at first you don’t succeed, try, try and try again…”
About Steve Davies
Steve is a media, venture, and technology advisor and a former Partner at KPMG Consulting, PriceWaterhouse Coopers and Managing Partner at EIM - his clients range from global web and media companies to small start-ups. He formed Drivers Republic (DR) in 2007, the UK's first digital automotive magazine, with a team of EVO and Autocar writers before creating SkiddMark, and also writes as a guest contributor on Unruly Media’s Meme Machine blog and for Econsultancy’s digital marketing blog.
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10 Comments
Mike GT
December 11, 2009You want feedback, Aston?
To quote a phrase coined by interweb nuts…
Kill it with fire!
Mike GT
December 11, 2009You want feedback, Aston?
To quote a phrase coined by interweb nuts…
Kill it with fire!
ivanmex
December 13, 2009Actually, I prefer another lagonda concept, a SUV is not the best idea…
ivanmex
December 13, 2009Actually, I prefer another lagonda concept, a SUV is not the best idea…
Nicholas Adam Goldberg
December 14, 2009Immediate thoughts are:
“Thats the ugliest car I have ever seen. Aston knows better than to de-value their brand with a Q7 wannabe, and I thought they would have learnt their lesson following the first Lagonda…”
Nicholas Adam Goldberg
December 14, 2009Immediate thoughts are:
“Thats the ugliest car I have ever seen. Aston knows better than to de-value their brand with a Q7 wannabe, and I thought they would have learnt their lesson following the first Lagonda…”
john holt
December 17, 2009Same thing I thought when I saw the new Audi. Why are they using the front of a Peterbuilt on their new car?
Steve Davies
December 17, 2009Who says car designers don’t have a sense of humour.. ?
john holt
December 17, 2009Same thing I thought when I saw the new Audi. Why are they using the front of a Peterbuilt on their new car?
Steve Davies
December 17, 2009Who says car designers don’t have a sense of humour.. ?