17.12.2009
It can’t do any harm to associate a beautiful woman with a car brand, particularly someone with as much Latin charisma as Columbian pop-star Shakira.
It’s not the first time Seat and Shakira have got together though, in 2007 she supported a charity campaign which brought in more than €100,000 for the Pies Descalzos (Barefoot) Foundation. Shakira autographed a purple SEAT Leon re-named the SEAT Leon Pies Descalzos. The car was presented at the 2007 Barcelona International Motor Show to the winner of a draw which included everyone who had made a €1 contribution to Shakira’s foundation.
This time Seat and Shakira have signed a collaboration agreement which sees the Spanish car manufacturer become the main sponsor of the international pop star’s forthcoming European tour.
This agreement will link the young, sporty image of the SEAT brand to the musical talent of Shakira, currently enjoying great success with her latest album She Wolf.
The deal will also see SEAT and Shakira support efforts towards universal education. The Spanish brand will enter into close collaboration with the Barefoot Foundation, created by Shakira when she was just 18, to help provide education for children living in extreme poverty.
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- Shakira with the SEAT León Pies Descalzos
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- Shakira with the SEAT León Pies Descalzos
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- Shakira with the SEAT León Pies Descalzos
About Steve Davies
Steve is a media, venture, and technology advisor and a former Partner at KPMG Consulting, PriceWaterhouse Coopers and Managing Partner at EIM - his clients range from global web and media companies to small start-ups. He formed Drivers Republic (DR) in 2007, the UK's first digital automotive magazine, with a team of EVO and Autocar writers before creating SkiddMark, and also writes as a guest contributor on Unruly Media’s Meme Machine blog and for Econsultancy’s digital marketing blog.
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Columbian news of the week | Bathtub Media Inc.
December 20, 2009[...] Columbian singer Shakira too hot for her own good (UK’s Telegraph, SkiddMark). [...]