11.12.2009
Volkswagen has launched a new iPhone application about the Dakar Rally in Apple’s online store today. Under the name of ‘Volkswagen Rally mobile – 2010 Dakar’, the application is now available free of charge.
Before and during the Dakar Rally, it will send news, results, videos and background information directly to the user’s display.
22 days until the start of the Dakar Rally event
iPhone users will be kept up to speed about the Dakar programme of the five factory-prepared and factory-fielded Race Touareg vehicles from Volkswagen, receiving insights into the rally world of Volkswagen Motorsport.
The Wolfsburg-based automobile manufacturer will contest the off-road classic that leads through Argentina and Chile – running twice across the Andes as well as through the gruelling Atacama desert and the legendary pampas – from 2nd to 16th January 2010 as the title defender.
“Volkswagen has always stood for innovations in motorsport,” explains Volkswagen Motorsport Director,. “At the last Dakar Rally, we were the first automobile manufacturer to win the event with diesel power and the Scirocco Cup, launching next year will be the world’s first one-make cup to use eco-conscious Bio-CNG (bio-compressed natural gas). The iPhone application for Volkswagen’s involvement in the Dakar is unique in the world of rally racing to date as well and offers users the chance to stay informed about current Dakar events around the clock.”
‘Rally mobile’ is always up to speed
In addition to news such as daily reports and quotes from the bivouac, the iPhone application includes multimedia contents and interactive features. ‘Rally mobile’ provides daily video summaries of the stages that last about three minutes, sound bytes from the Volkswagen factory pairings via sound files and fascinating photographs.
A wealth of background information complements the selection: in addition to receiving an interactive overview of the Race Touareg 2 and its features, iPhone users will have access to detailed stage information and maps of the Dakar.
In addition, they are provided with interesting facts about Carlos Sainz, Giniel de Villiers and company – thanks to extensive biographical information supplied about the drivers and co-drivers.
‘Rally mobile’ is always up to speed with the latest results, daily classifications and overall standings of the Dakar, as well as all other content being made immediately available after the end of each stage.
A link to ‘Volkswagen Rally mobile – 2010 Dakar’ in Apple’s App Store is available at www.volkswagen-motorsport.com/dakar_iPhone
About Steve Davies
Steve is a media, venture, and technology advisor and a former Partner at KPMG Consulting, PriceWaterhouse Coopers and Managing Partner at EIM - his clients range from global web and media companies to small start-ups. He formed Drivers Republic (DR) in 2007, the UK's first digital automotive magazine, with a team of EVO and Autocar writers before creating SkiddMark, and also writes as a guest contributor on Unruly Media’s Meme Machine blog and for Econsultancy’s digital marketing blog.
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