• Ferrari takes a swipe at the new F1 teams

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Ferrari takes a swipe at the new F1 teams

Formula 1 is as much about the drama as the racing itself, and there’s none more outspoken or dramatic than Ferrari. In a fascinating insight into the pecking order of Formula 1 and how the Scuderia views the newbies, Ferrari have published within their blog pages a blind article within their ‘Horse Whisperer’ series called “For whom the bell tolls”.

The article starts off politely, “Of the thirteen teams who signed up, or were induced to sign up, for this year’s Championship, to date only eleven of them have heeded the call, turning up on track, some later than others, and while some have managed just a few hundred kilometres, others have done more, but at a much reduced pace.”

It then refers to the Campos Meta team, “whose shareholder and management structure has been transformed… with a sudden cash injection from a munificent white knight” – presumably they’re irked by Bernie fiddling with the pecking order in F1.

Despite the US being Ferrari’s largest market, they’re none to keen on the ailing USF1 team, “The thirteenth team, USF1, appears to have gone into hiding in Charlotte, North Carolina…”, they go on to say, “…Amazingly, they still have the impudence to claim that everything is hunky-dory under the starry stripy sky.” Meoww…

But they leave the best to last, referring to the Stefan GP team as “…the Serbian vultures”. Brilliant! It’s an all out war with Ferrari lining up to give the upstarts a good kicking.

Amazingly, they still have the impudence to claim that everything is hunky-dory under the starry stripy sky.

They finish off with a reference to ex-FIA president Max Mosley, which sums up the animosity to perfection;

“This is the legacy of the holy war waged by the former FIA president. The cause in question was to allow smaller teams to get into Formula 1. This is the outcome: two teams will limp into the start of the championship, a third is being pushed into the ring by an invisible hand – you can be sure it is not the hand of Adam Smith – and, as for the fourth, well, you would do better to call on Missing Persons to locate it. In the meantime, we have lost two constructors along the way, in the shape of BMW and Toyota, while at Renault, there’s not much left other than the name. Was it all worth it?”

You can read the full article at the following link, but we’d love to know who wrote the article, he’s got a great future in diplomacy.

About Steve Davies

Steve Davies
Steve is a media, venture, and technology advisor and a former Partner at KPMG Consulting, PriceWaterhouse Coopers and Managing Partner at EIM - his clients range from global web and media companies to small start-ups. He formed Drivers Republic (DR) in 2007, the UK's first digital automotive magazine, with a team of EVO and Autocar writers before creating SkiddMark, and also writes as a guest contributor on Unruly Media’s Meme Machine blog and for Econsultancy’s digital marketing blog.

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9 Comments

  1. Archie Davies
    February 23, 2010

    hahaha dear o dear, ferrari really do think they’re king dont they… :P

    Reply
  2. Archie Davies
    February 23, 2010

    hahaha dear o dear, ferrari really do think they’re king dont they… :P

    Reply
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