• LIVE Broadcast: Inside McLaren – The Launch of a New Car Company

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LIVE Broadcast: Inside McLaren – The Launch of a New Car Company

Tomorrow morning (18th March) we will be streaming the live broadcast from McLaren HQ as the new MP4-12C sportscar is launched and opens a new chapter in McLaren’s history.

Whilst we all know of McLaren’s iconic F1 supercar and more recently the SLR sportscar built together with Mercedes-Benz, this is the first time that McLaren moves into series production of road cars, with the MP4-12C being the first in a line of new cars that will emerge from McLaren’s space-age Woking factory.

SkiddPlayer will be broadcasting the event live, which is scheduled to begin at 10:30 am (GMT) and last for 90 minutes. But don’t worry if you can’t watch it live, we’ll be hosting catch-up videos from the event that you can view in the McLaren Automotive channel on SkiddPlayer.

To mark the event we’ve created a channel on SkiddPlayer which contains a comprehensive gallery of nearly 60 images of McLaren cars past and present, plus over 20 of the most entertaining and informative videos to get you in the mood.

Why not pop over and check them out and then share your favourite McLaren moments and what you think of the new MP4-12C.

About Steve Davies

Steve Davies
Publisher of SkiddMark and lifelong enthusiast of cars, bikes and motorsport. Professionally Steve is an advisor to many leading blue-chip clients in the telecoms, media and internet sectors and also former Managing Partner of a well known digital marketing agency. Founded Drivers Republic (DR) in 2007, bringing on board a team of well known EVO and Autocar journalists.

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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