17.03.2010
Tomorrow morning (18th March) we will be streaming the live broadcast from McLaren HQ as the new MP4-12C sportscar is launched and opens a new chapter in McLaren’s history.
Whilst we all know of McLaren’s iconic F1 supercar and more recently the SLR sportscar built together with Mercedes-Benz, this is the first time that McLaren moves into series production of road cars, with the MP4-12C being the first in a line of new cars that will emerge from McLaren’s space-age Woking factory.
SkiddPlayer will be broadcasting the event live, which is scheduled to begin at 10:30 am (GMT) and last for 90 minutes. But don’t worry if you can’t watch it live, we’ll be hosting catch-up videos from the event that you can view in the McLaren Automotive channel on SkiddPlayer.
To mark the event we’ve created a channel on SkiddPlayer which contains a comprehensive gallery of nearly 60 images of McLaren cars past and present, plus over 20 of the most entertaining and informative videos to get you in the mood.
Why not pop over and check them out and then share your favourite McLaren moments and what you think of the new MP4-12C.
About Steve Davies
Steve is a media, venture, and technology advisor and a former Partner at KPMG Consulting, PriceWaterhouse Coopers and Managing Partner at EIM - his clients range from global web and media companies to small start-ups. He formed Drivers Republic (DR) in 2007, the UK's first digital automotive magazine, with a team of EVO and Autocar writers before creating SkiddMark, and also writes as a guest contributor on Unruly Media’s Meme Machine blog and for Econsultancy’s digital marketing blog.
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