The BMW PRAT- get your limited-edition accessory before they’re all sold out

The BMW PRAT- get your limited-edition accessory before they're all sold out

On this day each year the boffins at BMW reveal, after countless hours of planning and preparation, the product of their most imaginative and creative minds. Ladies and gentlemen, we present to you The BMW Political Roundel Attachment Tag – or PRAT for short.

Soon the whole of the United Kingdom will be in the grip of election fever and as the public goes to the polls BMW has created a unique way for customers to personalise their cars depending on their political leanings.

BMW’s innovative Political Roundel Attachment Tag (PRAT) is a highly stylised limited edition accessory of the BMW product portfolio and comes available in the colours of all major UK parties.

BMW is helping its customers show their true political affiliation - Click to view full image

Uwe Beanhadde, Head of Made-up Technology at BMW’s renowned Forschungs und Innovationszentrum in Munich, said: “We have been working on this innovation for a number of years and see it as a niche with potentially wide appeal. One of the most popular features, sure to strike a cord with the floating voter, is that the roundel can be replaced in a matter of seconds should the opposition suddenly seem more appealing”.

News of the PRAT accessory comes swiftly after boffins at BMW offered other award winning innovations such as Canine Repellant Alloy Protection that stopped dogs relieving themselves on customers’ wheels, Magnetic Tow Technology, the ultimate in tailgating tech, and BMW Instant Messaging which let owners know what they really thought of other road users.

Whilst there are currently only 3 choices available, matching Conservative, Labour and Liberal Democrat colours an insider at BMW have told us that they are still considering their design for the Monster Raving Loony party which they see as an ideal choice for customers of their Ingolstadt neighbours.

Further details on PRAT can be found by contacting 0800 561 0080 or emailing Uwe.Beanhadde@bmw.co.uk.