12.07.2010
Earlier today we questioned whether BMW’s new 1 Series M Coupe was a pukka M car in the mould of the M3, M5 & M6 or perhaps part of the new sub-class that ‘borrows’ some of M Division’s core values without truly ticking all the boxes.
BMW broke its own rules with the X6 M and X5 M, producing their first ever M cars with 4WD, an auto box not to mention the ‘small’ matter of their SUV girth and stature. We have also been worried about the trend away from bespoke high-revving engines towards what at first sight seems little more than modified versions of mainstream BMW powerplants.
It’s this last aspect combined with the 1 Series M Coupe’s likely kerb weight that provide this cause for concern.
We’ve now spotted a video (thanks to BMWBlog) that on the face of it should put our minds at rest. What do you think?
About Steve Davies
Steve is a media, venture, and technology advisor and a former Partner at KPMG Consulting, PriceWaterhouse Coopers and Managing Partner at EIM - his clients range from global web and media companies to small start-ups. He formed Drivers Republic (DR) in 2007, the UK's first digital automotive magazine, with a team of EVO and Autocar writers before creating SkiddMark, and also writes as a guest contributor on Unruly Media’s Meme Machine blog and for Econsultancy’s digital marketing blog.
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