Today a novel step was taken to bring the car and bike industries just that little bit closer – AMG and Ducati have agreed to work together closely in future to develop common marketing activities and sponsorship propositions. The cooperation agreement was signed during a press conference at the Los Angeles Motor Show by Ola Källenius, CEO of Mercedes-AMG GmbH and Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A.
“I am very pleased that we are able to announce our strategic cooperation with Ducati today. AMG and Ducati ideally complement each other, as both companies share the same values: racing as the driving passion, and high performance plus exclusivity as the central brand messages of both AMG and Ducati. This long-term cooperation will help us to jointly access new customer groups,” said Ola Källenius, CEO of Mercedes-AMG GmbH.
“I am especially proud to have AMG as one of our sponsors for the Moto GP team. I am also very pleased that our joint marketing activities are well under way. In AMG we have found a partner who perfectly reflects our brand values of high performance, motorsport, excitement and our sense of unmistakable style and design,” said Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A.
The first visible results of the cooperation between AMG and Ducati will be evident with AMG’s support of the Ducati MotoGP team as an Official Car Partner from 2011. During selected AMG events, participants will be able to take test drives with Ducati motorcycles, and Ducati customers will similarly have the opportunity to familiarise themselves with the latest AMG high-performance cars at racing events.
Joint events are planned for members of the AMG Private Lounge, in which more than 13,000 AMG customers are registered worldwide, and both parties are currently examining the further activities they might undertake together in the near future.