The US rock band OK Go – whose Grammy Award winning treadmill video was watched by over 50 million people on YouTube and whose most recent video This Too Shall Pass has received 17 million hits on YouTube – is using the latest GPS technology to take fans on a unique musical journey through LA.
The group will carry instruments and amplifiers through the streets of their home city and ask music lovers to log on and follow them via Facebook and twitter as they walk and play.
Fans can get involved and create their own journeys by downloading a specially designed Evoque iPhone app http://itunes.apple.com/uk/app/range-rover-pulse-of-the-city/id398471586?mt¬=8.
As the band moves around the city their movements will spell out the words “OK Go” in giant letters which dwarf the famous Hollywood sign.
Damian Kulash from OK Go said: “We’re asking everyone who wants to be part of something artistic, colourful and musical to join us in this collaboration.”
“We will track every step of our journey through GPS and create a unique piece of collaborative, living art. We are dancing with our home town and asking our fans to do the same and of course we’ll be filming it.”
The GPS iPhone app, called ‘Pulse of the City’, was launched by Range Rover last month to anticipate the launch of the smaller, greener Range Rover Evoque, which goes on sale in 2011. ‘Pulse of the City’ allows users to create stunning data visualisations of their movements across cities anywhere in the world, generated by GPS tracking. Users are sent a graphical representation of their journey, which can be displayed on their iPhone.
Damian, Tim, Dan and Andy of OK Go are inviting fans and creative adventurers around the world to use the ‘Pulse of the City’ app to add their own designs to the final artwork, which will be made into a film and shown at www.helloevoque.com/okgo.
“Anyone anywhere can use the same app and create a drawing, or spell out a word in the streets of their city,” explained Damian Kulash.“ If we receive these by 24 December 2010, they may be included in the final artwork that we shape, to be revealed in January 2011.”
Along with GPS drawings created using the ‘Pulse of the City’ app, OK Go is asking their followers to upload photos and video content of their journeys to www.helloevoque.com/okgo.. OK Go will combine their own content with images, footage and GPS drawings contributed by the global community online in one film to be revealed in January 2011 on OK Go’s social media channels.
How to take part
The ‘Pulse of the City’ iPhone application is available to download for free at http://itunes.apple.com/uk/app/range-rover-pulse-of-the-city/id398471586?mt¬=8.
- Iphone users – download the Pulse of the City iPhone App. Android users – search the Marketplace for the Pulse of the City App.
- Next, plan your route. Just print yourself a Google map and draw your route over the streets.
- Gather your friends, if you have a camera to film it on, even better.
- Using the app to navigate your way, walk the route and record your journey as you go. Don’t forget to say hello to the world with one of our HELLO signs (download pdf here).
- Once your route is complete you’ll have the option to email yourself the image of your journey.
- And the last two things to remember: keep a fairly brisk pace and be careful around corners, we don’t want to lose you.
OK Go’s LA Street Parade
The band will embark upon an 8 mile journey in Los Angeles (date to be announced). Damian, Tim and Andy will be outfitted in primary colours and will carry their instruments and battery powered amplifiers in backpacks. Drummer Dan will play drums on a western dolly-style cart that will be pulled by his friends.
OK Go will literally guide the parade made up of fans they pick up en-route in song and merriment in a dance with their city. OK Go will provide 20 flip cameras to their fellow revellers to record the L.A. Street Parade. Footage will be shown at the OK Go concert at the Nokia Theatre on 27th November and be available to view at www.helloevoque.com and OK Go’s social media channels.