02.12.2010
Ad agency Serviceplan Munich were given a brief by BMW Germany to produce a special billboard at Hamburg airport featuring the M3 Coupe – a 50 x 2m light wall in the middle of the arrivals hall.
They came up with the clever idea to use the reflective surface of the floor to extend their canvas, creating the headline out of half-letters and using the shiny floor to convey the message ‘Exceed Maximum’. The campaign picked up a Silver in the latest Epica Awards for creativity in film and media.
A clever idea that’s generated plenty of attention – not sure it would work quite as well on Slough high street…
About Steve Davies
Steve is a media, venture, and technology advisor and a former Partner at KPMG Consulting, PriceWaterhouse Coopers and Managing Partner at EIM - his clients range from global web and media companies to small start-ups. He formed Drivers Republic (DR) in 2007, the UK's first digital automotive magazine, with a team of EVO and Autocar writers before creating SkiddMark, and also writes as a guest contributor on Unruly Media’s Meme Machine blog and for Econsultancy’s digital marketing blog.
Subscribe to Steve's podcasts.Tell us what you think..
When you post a comment, it will also appear in your News Feed on Facebook (if you so choose), enabling you to take the conversation to where your friends already are. Thereafter you can continue discussing on Facebook and the conversations between SkiddMark and Facebook will be auto-magically synched, regardless of where the comment was made.
