10.01.2011
I can only assume that I am way outside the target audience for these ads, since at first (and for quite a while) I really didn’t get them. Zubi Advertising – a leading US Hispanic agency were tasked with the brief to convey the power and acceleration of Ford’s new Mustang GT500 in a series of print ads.
The solution they came up with is captured within the following three images, which are currently appearing in magazines and on bill boards throughout the USA. Not figured it out yet? Well apparently the idea behind each of the images is that the power and performance of the new Mustang GT500 is so extreme, that travelling anywhere is just like having it located next door.
Ford's Mustang GT500 is so fast that travelling to your favourite places is just like having them just door..
Ford believe that the GT500 is an icon and that its power places it above any other sports car – hence the need for a suitably dramatic set of ads. Just to refresh your memory, the new 2011 Mustang GT500 is powered by Ford’s 5.4-litre supercharged V8 engine that’s capable of delivering 532 bhp and 510 lb-ft. of torque and achieving 0-60 mph in 4.1 seconds.
The caption 0 to 60 MPH IN 4.1 SECONDS was chosen as the best way of communicating the main virtue of Ford's new GT500.
So it’s fast but perhaps not the ‘time machine’ suggested by these ads.
About Steve Davies
Steve is a media, venture, and technology advisor and a former Partner at KPMG Consulting, PriceWaterhouse Coopers and Managing Partner at EIM - his clients range from global web and media companies to small start-ups. He formed Drivers Republic (DR) in 2007, the UK's first digital automotive magazine, with a team of EVO and Autocar writers before creating SkiddMark, and also writes as a guest contributor on Unruly Media’s Meme Machine blog and for Econsultancy’s digital marketing blog.
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Tweets that mention Ford's Mustang GT500 can warp time.. | SkiddMark -- Topsy.com
January 10, 2011[...] This post was mentioned on Twitter by ralf man. ralf man said: Ford's Mustang GT500 can warp time..: Zubi Advertising – a leading US Hispanic agency were tasked with the brief… http://bit.ly/hQTvZz [...]