• Geneva Watch: MINI gets compact with the Rocketman Concept

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Geneva Watch: MINI gets compact with the Rocketman Concept

It’s been almost a decade since BMW’s less-than-diminutive MINI was launched and whilst it has been a tremendously successful model, the traditionalist have never embraced it as a true successor to the classic Issignosis Mini.

Making its world debut at the Geneva Motor Show from next week is the MINI Rocketman Concept, which harks back to the classic Mini in terms of its exterior dimensions, while its technology points to the future of automotive design.

A 3+1-seater with 3 doors and a length of just over 3.4 metres (approx. 11 ft. 3 in.), the MINI Rocketman Concept is a design study to explore more efficient ways of increasing versatility within a subcompact package.

The MINI Rocketman Concept provides the ideal platform for outstanding levels of fuel efficiency, using a drive system which offers the potential for up to 94 mpg.

Wide-opening doors with double-hinge joints and integrated sills facilitate entry into the MINI Rocketman Concept, whilst the lightweight seats are contoured in customary MINI style and can be arranged in a variety of different positions. This allows owners to choose between maximum driving fun two-up, a comfortable amount of room for three occupants, or even an efficient division of space for accommodating four seats.

Luggage capacity can also be flexibly adapted to passenger requirements – the two-part tailgate consists of one section which is attached to the roof and opens extremely high, and a lower section which extends out of the body in the form of a drawer.

MINI describe the Rocketman Concept as offering compact dimensions, in new format, with the usual driving fun. The classic Mini met the needs of urban mobility more comprehensively than any other vehicle before it, while at the same time offering bucket-loads of driving fun and style.

The MINI Rocketman Concept provides a glimpse of the future direction of the brand, delivering maximum interior versatility within the minimum footprint on the road.

Sounds just like a Mini doesn’t it?

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About Steve Davies

Steve Davies
Steve is a media, venture, and technology advisor and a former Partner at KPMG Consulting, PriceWaterhouse Coopers and Managing Partner at EIM - his clients range from global web and media companies to small start-ups. He formed Drivers Republic (DR) in 2007, the UK's first digital automotive magazine, with a team of EVO and Autocar writers before creating SkiddMark, and also writes as a guest contributor on Unruly Media’s Meme Machine blog and for Econsultancy’s digital marketing blog.

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1 Comment

  1. Mini Rocketman blasts off for Geneva auto show – AutoWeek « Geneva « Discount Travel Site
    February 23, 2011

    [...] (blog)MINI Rocketman Concept Geneva Motor Show previewCarAdviceInside Line -Torque News -SkiddMarkall 37 news Sorry, nothing found for your search terms » Helpful ArticlesSWISS named Best [...]

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