MINI Germany has developed the first multiplayer 3D console-quality race game for Facebook, based upon the MINI John Cooper Works. The game is on the recently re-launched Facebook page for MINI Germany www.facebook.de/MINI.Deutschland.
The aim of the game is to get through the initial qualifying rounds – 4 tracks. 4 levels of difficulty – using different MINI models, then reach the virtual MINI Challenge final at the Munich Olympic Stadium. There’s a pretty decent prize for winners of the game – the chance to win tickets to the Live DTM show at Munich’s Olympic stadium on 16th/17th July 2011, including accommodation for 2 people.
Under the motto “Life is a Race.” The audience is plunged into the world of the most powerful production MINI, the 207 bhp MINI John Cooper Works. Players are challenged to become one of the Top 10 fastest drivers, thereafter MINI Germany will perform a raffle to select the winning entrant.
The large-scale campaign for the MINI John Cooper Works takes place in four consecutive phases, each with increasing levels of difficulty and Facebook content includes the 3D Race Game, an online contest “The Grand Prix of San Memo,” plus a key visual which loads from banners and provides a tool for booking test drives directly from Facebook.