AdWatch: SEAT’s new Slovakian ad condones speeding

AdWatch: SEAT's new Slovakian ad condones speeding

Now and again, advertisers seemingly lose touch with the audience they’re trying to engage with and what seems such a clever idea in boardroom, looks a little irresponsible when out in the real world.

SEAT’s latest ad for the Slovakian market is a case in point. Created by the agency JANDL, Bratislava, the ad depicts how a little girl perceives her house and her dad’s new car.

Nothing wrong with that, I hear you say.

The car being advertised is SEAT’s Leon Cupra R, which with its 261 bhp 2.0-litre turbocharged engine, always passes the house at high speed so the girl can only recognise it a blur.

Given that most people live in or around a city, or built-up residential area, is the Spanish car maker suggesting this is indicative of the way people should drive its cars?

Cute idea, but really stupid execution.

SEAT Cupra R - speeding past a little girl's house