So, Sky have announced the deal that we've all known about for quite some time, namely that ex-F1 driver and BBC commentator Martin Brundle will leave the Beeb to join Sky's new dedicated F1 channel, Sky F1 HD.
It's a brave car maker who bucks the trend for more power, more performance and more.. everything when building a sports car, and when that car maker is Japanese there's an even more tightly defined expectation for what constitutes a performance car.
I bet you didn't see this coming. Volvo, all safe and sensible hooking up with the UK's hottest boy band. But then times have changed at Volvo - the cars are still at the top-end in terms of active and passive road safety, but they're also great fun to drive, especially the latest...
This month, ROAD magazine stretches from the icy tundra of Lapland – ice driving with four-times WRC Champion, Juha Kankkunen in supercars – to the humid Far East – VW Scirocco R-Cup racing in Shanghai – and then on to the dry deserts of Las Vegas – for the 2011 SEMA show.
Supercar makers don't usually need to advertise their latest models - the automotive and lifestyle media do a pretty good job of that on their own. So, on the rare occasion when an ad is created, we tend to sit up and take notice, since it tells us plenty about the state of the...
Now and again, advertisers seemingly lose touch with the audience they're trying to engage with and what seems such a clever idea in boardroom, looks a little irresponsible when out in the real world.
When Simraceway announced their landmark agreement with McLaren earlier this month, we decided to delve a little deeper behind the story before sharing our thoughts.