I bet you didn't see this coming. Volvo, all safe and sensible hooking up with the UK's hottest boy band. But then times have changed at Volvo - the cars are still at the top-end in terms of active and passive road safety, but they're also great fun to drive, especially the latest...
This month, ROAD magazine stretches from the icy tundra of Lapland – ice driving with four-times WRC Champion, Juha Kankkunen in supercars – to the humid Far East – VW Scirocco R-Cup racing in Shanghai – and then on to the dry deserts of Las Vegas – for the 2011 SEMA show.
Supercar makers don't usually need to advertise their latest models - the automotive and lifestyle media do a pretty good job of that on their own. So, on the rare occasion when an ad is created, we tend to sit up and take notice, since it tells us plenty about the state of the...
Now and again, advertisers seemingly lose touch with the audience they're trying to engage with and what seems such a clever idea in boardroom, looks a little irresponsible when out in the real world.
When Simraceway announced their landmark agreement with McLaren earlier this month, we decided to delve a little deeper behind the story before sharing our thoughts.
Sébastien Ogier has been signed up as the first official Volkswagen factory driver for the car maker's assault on the FIA World Rally Championship (WRC) with the new Polo R WRC.
After we reported earlier in the week that Audi's 2011 DTM Champion, Martin Tomczyk had left the Ingolstadt team, BMW has announced this morning that the 29-year old German driver will join Andy Priaulx, Augusto Farfus and Bruno Spengler in driving the M3 DTM in 2012.
Ex-Formula One driver and BBC F1 presenter, Martin Brundle, will join his son Alex at the wheel of the Nissan-powered Greaves Motorsport LMP2 prototype at next year's 24 Hours of Le Mans (June 16-17).
A Ford Focus? In The Sweeney? Nah, leave it aht! Really? Too right Tinkerbell. I could go on, after all the rhyming slang from the original 1970s TV series is legendary.