If you read my interview with Ken Block a few months ago – The Accidental Hero, then you’ll already know about Ken’s prodigious talent as a graphic designer, photographer and marketer.
He’s also inclined towards making the odd spoof of himself, this time with the help of actor and comedian Nick Swardson.
The purpose of the video is to reveal Ken’s brand-new livery for 2012 and schedule of appearances – this is Part 1, whilst Part 2 will appear next Monday (20th Feb.).
Block’s 2012 program brings forth not only a new look for the Master Hoonigan, but also a new focus and more varied direction moving into the 2012 race season, which includes campaigning a full season in the highly-anticipated Global RallyCross Championship, while continuing to compete in the World Rally Championship.
“I’m super stoked to be able to run such a diverse schedule this year,” said Block. “Global RallyCross is shaping up to be a very exciting and new championship here in the United States and I’m looking forward to the new challenges that will bring. I’m also thrilled that despite committing to the full GRC season, I’m still going to be able to fit three WRC events into my schedule, as well as a handful of Rally America and Canadian Rally races.
“I don’t think there’s another driver out there that gets to compete in so many different series, as well as gets to do awesome side projects like Gymkhana FIVE and my Gymkhana World Tour. I’m truly a lucky bastard because this is going to be an amazing year!”
Three different Ford Fiestas will aid Block in his 19-event attack this year. Each cloaked in a fresh, new graphic scheme, which also carries over to an entirely new line of team gear available from DC.
The Hybrid Function Hoon Vehicle (H.F.H.V.) will take on the lion’s share of events, competing in all the GRC rounds and X Games, plus select Rally America and Canadian rallies. It will also return to star in Gymkhana FIVE, which will debut mid 2012.
While the M-Sport prepared Ford Fiesta RS WRC will be used at Rally Mexico, Rally New Zealand and Rally Finland. Leaving the Olsberg MSE-built four-door Fiesta on the road for the 5 stops of the Gymkhana World Tour.
“We really went all-out for our launch this year,” said Block. “I phoned in favors to two great friends to assist in our launch videos. My buddy, actor and comedian Nick Swardson, came out in a huge way and took my place to give some ridiculous answers to questions during the first part of our season launch program in our 2012 Q&A video.
“Also, my long-time friend and fellow DC athlete, skateboarder, Steve Berra came out to lend his video skills on the second part of our season launch program, our schedule and livery reveal video. They both absolutely killed it and I’m beyond stoked with the results.”