Nissan agrees to build a limited-run of Juke-Rs

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After its hugely successful reception when launched in Dubai in January this year, Nissan has decided to put the Juke-R into limited production on a build-to-order basis, whilst upgrading its running-gear to that of the MY12 GT-R.

The Juke-R was originally intended as a one-off concept, featuring a Nissan Juke crossover powered by a 2010 GT-R engine, drivetrain and chassis. Since its debut in January, Nissan has received three firm orders with many more serious enquiries in the pipeline. The build of these customer cars is now underway, with deliveries expected to their new owners in late summer.

Whilst the original Juke-R concept was based on a 2010 donor, the customer cars will receive the 545bhp 3.8-litre six cylinder engine and drivetrain from the very latest 2012 GT-R.

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Gareth Dunsmore, Marketing Product Manager for the Juke, said: “The Juke-R was originally intended as a one-off concept to marry two of Nissan’s most innovative models. But the reaction we had to the car in Dubai was amazing – people were making offers for the original on the street!

“With such a strong reaction, and with three genuine offers on the table, we decided we had to make the car a reality. We can’t let down enthusiasts who are this keen to add to their collection of cars. The Juke-R has become something of a phenomenon and I’m enormously proud of the impact it has had. There will be more news to come on Juke later in the year.”

Naturally, the Juke-R will not be cheap – two of the orders have come from a high-profile and well-respected member of Dubai society. The exact price will only be revealed to serious buyers, partly because the cost could significantly differ depending on individual market requirements.

But if you’re looking for a ballpark figure, Nissan has confirmed to us that you should expect to set aside a significant six-figure sum (Euros) and the equivalent of several GT-Rs. Perhaps it’s time to remortgage your house. But make sure it’s a big one..

Anyone wishing to register an interest in purchasing a Juke-R Crossover yet should contact Juke-R@Nissan.co.uk.

Desert Nemesis – The Movie

To coincide with the announcement of Juke-R production, Nissan is also launching a cinematic online movie today at http://www.facebook.com/NissanJukeOfficial, in which the Juke-R stars.

Desert Nemesis follows Nissan’s inaugural GT Academy winner, Lucas Ordonez, as he takes on the world’s best supercars in a thrilling street race, reminiscent of the ‘Need for Speed’ movies.

In Desert Nemesis, award-winning film director, Rob Kaplan, captured the noise and excitement generated by the muscular Juke-R and a street race against its loudest, most acclaimed adversaries.

Weaving together the cinematic scenes of a high-production movie and raw footage of the gamer-turned-professional racer taking on the world’s most exciting, road-legal cars through the roads of Dubai’s exclusive International Marina Club, Kaplan gives us the opportunity to see the Juke-R find its place amongst some of the world’s fastest cars – including the Lamborghini Gallardo, Mercedes-Benz SLS AMG and Ferrari 458 Italia.

Spaniard, Ordonez, became a professional racing driver thanks to Nissan’s GT Academy partnership with Sony in 2008. He made his debut at the Le Mans 24 Hours with Nissan in 2011 and will return to La Sarthe on June 16/17 with class-winning Nissan-powered team, Greaves Motorsport.

In the run-up to the film’s launch today, several teaser trailers have been released through Nissan’s Facebook and YouTube channels, offering ‘behind-the-scenes’ footage of the film production and the role played by its boldest production model.