DJ trio Swedish House Mafia split up in March after less than five years at the top of the dance music scene. And while their final appearance was at the Ultra Music Festival in Miami USA, they had one more collaboration in mind, with Volvo and Linnéa Martinsson of Scandinavian band Lune.
The project, led by Volvo, set out to create a unique music video based on the Swedish House Mafia’s song “Leave the World Behind”, using it to launch a global campaign for the newly designed XC60.
The storyline of the video follows Axwell, Steve and Sebastian of Swedish House Mafia as they complete their final performance and escape to the wilds of the Norwegian fjords, leaving their hectic world of planes, hotels and tour-dates far behind. For best effect, watch the original dance video below, then the new version above.
But in contrast to the original house music ‘anthem’, they teamed up with Swedish singer and lyricist Linnéa Martinsson, to create a haunting reinterpretation built around her unique ethereal voice.
The transformation from its original Balearic pace to Lune’s chilled out version is intended to characterise the XC60 as a car in which you escape from a busy life, into a more tranquil or adventurous experience.
“We are so proud to appear in the new version of Leave The World Behind, one of our favourite tracks which we made early in our careers with Laidback Luke, by Lune. Lune has long been a friend and collaborator to us and the team at Volvo presented this beautiful film idea to us filmed in Scandinavia at its most beautiful. We hope you enjoy it as much as we enjoyed making it.” said Axwell, Steve and Sebastian of Swedish House Mafia.
Volvo launched the 2014 model year XC60 earlier this month, together with new R-Design versions of the S60, V60 and XC60.
SEE ALSO: The DNA Inside: Volvo Cars.
Besides the XC60’s revised front and rear styling, the R-Design now comes with Volvo’s active TFT crystal driver’s display as standard (first introduced on the V40), while all models include additional equipment, new safety features and lower emissions. There’s also a DAB radio as standard and Volvo’s new Sensus connected car system.
Prices start from £30,735 for the 161bhp 2WD D4 SE and climb to £44,050 for the 324bhp T6 AWD R-Design Polestar.