Lexus connects technology with art

Lexus-LFA-Media-Ambition-Tokyo_G2

The 2014 Media Ambition Tokyo (MAT) event opens today, featuring eighteen artworks by sixteen of Japan’s most cutting-edge technological artists.

They’re supposed to represent the intersection of technological art, video, music and motion, where this is represented by a series of live shows today and tomorrow night.

The event is sponsored by Lexus, who are the focus of one such piece called ‘physical presence’ by Rhizomatiks, which simply shows a Lexus LF-A Nürburgring Package edition parked in a glass and metal room surrounded by lights and music.

Lexus LFA Media Ambition Tokyo G5 999x619 Lexus connects technology with art

Lexus LFA Media Ambition Tokyo G6 999x619 Lexus connects technology with art

It seems a shame to portray it away from its natural habitat (the race track), but there’s a certain power about the display as we anticipate its 562bhp 4.8-litre V10 engine being started up – which of course it won’t be.

The only other Lexus-specific artwork is the ‘MAT Flipdots Wall’ which is a sound and visual installation that spells out the car maker’s name. Groovy.

The event runs from today until 30th March at two venues; Tokyo City View on the 52nd floor of Roppongi Hills and INTERSECT BY LEXUS in Aoyama.

Photographs: by Ken Ishii/Getty Images for Media Ambition Tokyo