- An act of skidding or sliding under control.
- A line, figure, or symbol made as an indication or record of something.
- A characteristic property or feature that is considered significant.
signpost - noteworthy
Welcome to SkiddMark
SkiddMark was formed (originally known as Drivers Republic in 2007) based on the belief that the writers and content producers for the digital generation would need a new set of skills and behaviours. No longer could publishers preach to their audiences, instead creating news and entertainment would be more of a collaborative process.
We also sought to embrace a much wider cohort than the traditional 'petrol-head', especially female enthusiasts, who continue to be ignored by both brands and media alike. The result was Drivers Republic, officially launched in June 2008, and becoming the UK's first digital automotive magazine, using bespoke page-turning software long before today's native app format was born.
We also created the world's first fully-functional social community platform for cars, using this to learn about the preferences and demand for branded communities which we built for Porsche, Peugeot, Caterham and Subaru. At its peak in 2009, Drivers Republic was the fastest growing automotive publication in the UK, with more than a quarter of a million unique users, 2+ million page impressions and over 10,000 registered members.
In the years since, we've turned our attention to support up-and-coming magazines, blogs and digital service providers including ROAD Magazine, Car Throttle, GreenCar Design and Unruly Media, the global leader in social video advertising which has delivered 1.65 billion video views across 2,000+ successful social video campaigns since 2007.
What We Do
SkiddMark publishes high-quality stories about cars, motorsport and the marketing activities used by brands and their agencies. We look behind the news and produce reviews that inform, challenge and hopefully inspire our readers to seek further information from a variety of sources before making up their minds.
We are neither a one-stop destination nor 'the only' authority on these topics, but because of this, we find people use SkiddMark to understand the full scope of a subject before taking action.View our media pack
We don't believe in an audience comprising solely of petrolheads - most of us value the utility of our cars as much as their performance - even so, the SkiddMark reader is someone who's made a choice, whether that be a £9,000 smart fortwo or £180,000 McLaren 12C.
We are enthusiasts with an interest in understanding the reasons why a particular car warrants more of your hard-earned cash than another. Mainstream media has only scratched the surface of the internet's potential as a recommendation tool - over the next few years SkiddMark will demonstrate the value of an on-demand model for automotive retailing.
SkiddMark covers the automotive stories that everyone can relate to. We are pro-driver rather than pro-car, which means a great driving experience holds more value than the latest clever piece of technology.
* Images (above): The talented interaction designer, Jesper Bentzen, created a series of visual idents for our DR TV channel. His brief was to interpret the brand and present it as a visual story. Jesper exceeded our expectations and we highly recommend his work.
If you're new to SkiddMark and would like to know what to expect from our writing, then take a look at the selection below with some of our past favourites.
Now and then as well as reporting on the news we create a few headlines ourselves, here are just a few of them.
Get in touch..
If you're interested in working with SkiddMark, contributing a guest post or just saying hi, then get in touch using our 'Feedback' tab or using the adjacent form.