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Overview – Why advertise with SkiddMark?

To simplify the process of working with SkiddMark, this page sets out our terms of such engagement and how you should get in touch about your campaign.

Founded in 2007, originally under the name Drivers Republic, SkiddMark has become one of the top automotive destinations for people seeking insightful and informed opinion on the stories behind the news. Our content is original, long-form and uses high quality images, all within an award-winning web environment developed exclusively in-house.

With more than 200,000 monthly visitors across our properties, SkiddMark’s audience offers several unique benefits including an audience demographic which is 47% female. We also reach a global audience, as shown by some of our most popular articles ‘Darth Vader Can’t Gymkhana’ (1.4 million views, 2,946 shares) and ‘Controversy Sells: Nine Successful Car Ads That Crossed The Line’ (690,000 views, 1,428 shares).

As such, our partner brands can reach beyond the all-male audiences of conventional car magazines and engage with people who are undecided on their next purchase.

We published our first car magazine, Drivers Republic, in 2008 and have continued supporting this content format, working with ROAD magazine since 2009. Get in touch if you’d like to talk about partnership opportunities with ROAD.

Every week we receive several new opportunities, many of whom we turn away, so please bear in mind the following guidelines when you get in touch:

1. We do not consider ourselves a ‘blog’. Although many U.S. blogs are run as commercial entities, in Europe the label mostly applies to hobbyists. If you choose to approach us, then expect the highest levels of engagement from seasoned media professionals.
2. We are not ad-funded, instead we choose to work with brands that we admire. Conventional digital ads are outdated, ineffective and have no place on SkiddMark. We love working with agencies and brands looking to make an impact, experiment with innovative new formats and push the boundaries of digital engagement. If that sounds like you, then please get in touch, if not and you’re looking for a link exchange or textlink ad, then the answer is thanks, but no thanks.
3. We actively participate in the nascent field of content marketing, producing sponsored content on SkiddMark and elsewhere. This is a process that takes time (and investment) to research, capture the essence of your brand and present in a form that makes it discoverable by search engines and more likely to be shared. All the words and sentiments are our own, so inevitably we are selective of the brands we choose to work with.

If you’d like to talk about anything you’ve read on SkiddMark or specifically about working commercially with us, then please get in touch using the form below. You can also read more about our sites by downloading our Media Kit (in the sidebar).

If we set out to build a media company in the year 2013, then it would contain a deep understanding of digital marketing, it would use its editorial capability to help brands build a compelling story, it would focus on growing a bond of trust with its users and work in partnership with brands to enhance the experience of these users and reward their participation. Unfortunately, most media companies grew up in an era where ‘content’ rather than ‘the user’ was king and despite their best intentions, lack the mindset, the resources and freedom to move with the times..

We turn away ‘most’ advertisers who seek to interrupt our visitor’s experience – it’s wasteful and adds no value to either party – but if you are serious about engaging with our readers using content and media which they might choose to view, then please get in touch and we’ll help you deliver a real return on your marketing spend.

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