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On the edge or a step too far? The Super Bowl ads that crossed the line
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On the edge or a step too far? The Super Bowl ads that crossed the line

Super Bowl ads are a multi-million dollar investment for brands, so it's hardly surprising to find some stretching that little bit 'too far' in their quest to ensure a positive...
Super Bowl XLVI Automotive Ads – The Post-game Reckoning
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Super Bowl XLVI Automotive Ads – The Post-game Reckoning

The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.
Honda NSX Concept arrives in Geneva next month
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Honda NSX Concept arrives in Geneva next month

After its debut at the North American International Auto Show (NAIAS) in Detroit last month and its starring role in Honda/Acura's Super Bowl ad, Honda's NSX (concept) will make its...
Super Bowl Automotive Scorecard: Part 2
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Super Bowl Automotive Scorecard: Part 2

With Super Bowl 2012 just hours away, we're taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the world.
ROAD 23: Subaru Special
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ROAD 23: Subaru Special

We make no apologies for this Subaru special issue of ROAD Magazine this month, so if you're not a fan of the incredible Pleiades-star cluster brand, you can still read...
Honda enters WTCC with the all-new Swindon-built Civic
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Honda enters WTCC with the all-new Swindon-built Civic

Honda have announced today that the all-new Civic will race in the FIA World Touring Car Championship (WTCC), possibly entering the series in 2012 in a selection of races to...
Toyota GT 86 will cost from £24,995 in the UK
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Toyota GT 86 will cost from £24,995 in the UK

Pricing of Toyota's new rear-wheel drive GT 86 coupe will, in some ways, be the most important determinant of the car's success. If it was priced too close to...
Ferrari launch their new F2012 Formula 1 car.. without snow chains
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Ferrari launch their new F2012 Formula 1 car.. without snow chains

Ferrari has chosen a very business-like name for their new premium class single seater - F2012, which might be taken as a sign of the team's single-minded approach as they...
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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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