If you’ve followed some of my adventures in recent years, then you’ll know how much value I place on video as a medium for online marketers and publishers to engage with their audience.
If you work in the automotive sector then you’ll be heartened to read the 2011 Edelman Trust Barometer, the company’s 11th annual research study into the trust and credibility of businesses around the world. For 2011 Automotive climbs to become the 2nd most trusted industry sector, just behind Technology which retained the No.1 spot for a second year in a row.
If you’ve been following our weekly reviews of Audi’s mini-series for the A1, ‘The Next Big Thing’, or our previous review of Volkswagen of America’s PunchDub campaign then you’ll be aware that some brands are still finding the move into digital marketing something of a challenge.
It’s almost fitting that as I walk into the room, the legendary Pink Floyd drummer is just the same as he has been on…
You are probably aware by now that Aston Martin have confirmed their intentions to put their new Cygnet city car into production, with first deliveries due in late 2011.
The Aston Martin Cygnet city car is based on Toyota’s diminutive iQ, but re-engineered and substantially re-trimmed to meet the standards of luxury befitting an Aston Martin. “It is time to think differently…” says Aston Martin CEO Dr Ulrich Bez, “Whatever we do, we do right. If we do performance, we do performance; we don’t downsize or compromise our sports cars.
Unless you’ve been living under a rock for the past couple of weeks, you will have noticed both the national and motoring press being dominated by the news of The Stig outing himself as Ben Collins. After much legal wrangling, Collins has now been dismissed from his white Stig role ahead of his publication of a tell-all book on life behind the distinctive Simpson helmet, whilst all the while Top Gear executives begin to conjure up who should be given the role of Stig #3.
It would be fair to say that Volvo’s new S60 needs to be a game-changer for the brand. When you look through the press material and speak to Volvo’s marketing team you regularly hear statements such as “..the all-new S60 will deliver a sporty drive like no Volvo before” and “The customers in this segment want emotional appeal, sporty design and dynamic driving properties. The S60 has it all.”
Matt Roberts interviews Susie Stoddart, the darling of the DTM about her future objectives and what it takes to succeed.
[INTERVIEW] Music and Cars – SkiddMark meets Chicane
SkiddMark takes a look at F1’s drivers and teams using social media channel Twitter.
When a marketing campaign backfires, sometimes the best advice is NOT to run and hide…