As the 2011 F1 season begins in Melbourne today, we decided to take a look at the team which finished at the bottom of the championship in 2010 and specifically at their change in name to Marussia Virgin Racing for 2011.
BMW’s forthcoming F10-based M5 is almost upon us, with first deliveries expected in autumn 2011, but the real ‘Daddy’ of the M car range is the M3. In the true vernacular of the term such an accolade is usually bestowed on the quickest or most powerful model, but I’m using it in its purest sense – Daddy, as in father, the progenitor and main ancestor of BMW’s M DNA.
Whether it’s appropriate or not, sex has been used to sell nearly every type of product since the beginning of advertising itself and even more so when it comes to digital advertising on the internet.
Motor Sport magazine is offering its subscribers the chance to win 1 of 5 pairs of tickets to the Hall of Fame 2011, held at the Round House in London on Tuesday 15 February. Celebrating and honouring the achievements of motor racing’s greatest luminaries, the event brings together a host of personalities from the sport.
I’ve undertaken my fair share of ‘teaser’ or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the build up to a major launch. But they rely on the element of surprise, of the unknown – where the audience are intrigued and curious about what will happen next and where the foreplay becomes nearly as satisfying as the main event…
If you hold even a passing interest in cars and the industry that makes them, you surely won’t have failed to notice that 2010 was an absolute cracker.
What do women look for in a car? Are automotive desires really gender specific? And can a male-dominated motor industry satisfy them? Angie Voluti examines car culture from a feminine perspective.
Another year, another GT3 RS and another plethora of Car of the Year crownings. It’s undeniably one of the finest sports cars to ever be produced, but there’s a sense of inevitability and monotony about any group test where it’s a protagonist.
SkiddMark reader Andrew Mulholland was one of the first customers to view BMW’s new 1 Series M Coupe when he joined us at our photoshoot last Thursday. He got the chance after responding to one of my tweets a few weeks ago (you can follow us at @DriversRepublic), offering a reader the chance to meet BMW’s new M car, and it took him all of about 3 seconds to accept the invitation when asked!
It feels like we’ve been waiting an eternity to see BMW’s newest M-car set free of its body mask and released on the road. We’ll have to wait a little longer before it can be driven, so today is all about drinking in its muscular lines, discovering all of its unique M-features and describing what it’s really like to see for the first time.
It seems fortuitous that BMW chose a snowy Austria for the UK launch of its new 2011 X3, in fact the timing couldn’t have been any more perfect. As I write this, much of the UK is gripped by the most wintry November conditions in recent memory, Ideal for the four-wheel-drive SUV sector that BMW has targeted with its X3. But of course four-wheel-drive is only as useful as the traction available to a car’s tyres, so BMW also chose last week’s X3 launch to reveal its new range of winter-tyre packages available on all BMW and MINI models.
If high-tailing it over to Los Angeles for the Need for Speed Launch Party was a trifle inconvenient, then fear not, there is another way you can get involved.