Strategy & Insight

Lotus-Evora-S-Sports-Racer

Lotus fiddles with the Evora while Hethel burns..

Our disappointment with Lotus stems not just from the way in which they’ve been mismanaged by their new owners, DRB-Hicom, but also the way in which its PR spin-doctors tread such a dangerously insincere line that it’s difficult to see how trust can ever be restored.