Exclusive: Caterham pulls the plug on the R600 race series
After we learned of the difficulties last November, Caterham has finally confirmed the R600 will not race in its own dedicated series in 2013. In an email received this morning from Dave Ridley, Chief Commercial Officer of Caterham Cars, he said “At the start of last week, despite confirmed competitors, we took the very difficult...
The multi-tiered economies of a global car market
The most tedious part of any CEO’s job, is by far the repetitive act of forecasting – you reach the role because of your knowledge, charisma and ability to deliver results but end up pretending to be Mystic Meg for most of the time. Unless you’re shaping the future (which happens now and again), you’re...
Qoros: The Chinese are coming.. and they’re targeting ‘discerning’ buyers
That the Qoros GQ3 compact saloon looks so conventionally European is not the most surprising aspect of the company’s latest teaser, instead what strikes me most is this short statement in the Chinese car maker’s press release – “..(the GQ3) signals the brand’s commitment to creating a range of attractive, modern models for discerning customers...
Lotus fiddles with the Evora while Hethel burns..
Our disappointment with Lotus stems not just from the way in which they've been mismanaged by their new owners, DRB-Hicom, but also the way in which its PR spin-doctors tread such a dangerously insincere line that it's difficult to see how trust can ever be restored.
Infiniti do their best to put their product nomenclature beyond the understanding of mere mortals..
See what we did there? Whenever we write about Infiniti our goal is to subtly add-in a reference to Buzz Lightyear and luckily for us, Infiniti has made the task a whole lot easier. To prepare itself for a broader array of products, the company is renaming its entire product portfolio for the 2014 model...
Porsche’s 2012 sales results show the Boxster is in need of some lovin’
At £37,589 for the entry-level 2.7-litre Boxster, and £45,384 for the Boxster S, you'd expect them to be flying out of the showrooms, especially with its unfeasibly efficient flat-six boxer engine which propels even the slowest model from 0-62mph in 5.5 seconds and yet still manages to deliver 36.7 mpg.
Audi takes its customers for a ride: An update on the TT window regulator issue
As temperatures across the UK plummet below freezing, most drivers will be preoccupied with the traction of their tyres on Britain's icy roads, but for some there's an even bigger problem to worry about.
Jaguar cancels C-X75 production and why this is ‘good news’ for JLR’s future
The official reason given for this morning's announcement is that Jaguar’s US$1 million C-X75 supercar no longer fits with global economic conditions, but there's more to Jaguar's decision than this, which will no doubt have a significant impact on future hybrid-electric sports cars.
Aston Martin serves up a lesson in corporate strategy
Last week's media coverage of the equity investment made by Investindustrial in Aston Martin has thus far focused entirely on the transaction, so I thought it might be interesting to step back a bit and take a look at how this new arrangement will deliver shareholder value for the company's owners.
An update on Aston Martin: India steps back, while China and Germany show interest
Since our update last weekend, negotiations have moved on a notch - most notably with news that Mahindra & Mahindra may have withdrawn from discussions, while several new players have entered the frame to acquire part or all of the Aston Martin shares owned by Kuwaiti company, Investment Dar.
Why the all-new Porsche Cayman ‘finally’ does Butzi proud.. (w/VIDEO)
When the first generation Porsche Cayman was launched in 2006, Porsche's press pack was full of references to the venerable 904 Carrera GTS - a car which Porsche Ambassador Walter Rohrl once described as his favourite Porsche and which won its class at the Targa Fiorio in only its first year of competition.
Unite union calls for new capital to be invested in Aston Martin’s business
Aston Martin employs around 1,800 staff including contract and agency workers, mostly in the UK, so it's understandable that their trade union, Unite, is seeking confirmation that any capital received from the sale of equity goes into developing new products, rather than the pockets of current owners Investment Dar of Kuwait.
Why the rumours about Aston Martin are little more than a storm in a teacup..
You may have heard the rumours which kicked-off a few weeks ago that Aston Martin was up for sale. I forget who started them, but it didn't take long for the usual speculation to deduce this last great bastion of British performance motoring was to be snatched up by Indian tractor maker Mahindra and...
DRB-Hicom Chairman confirms Lotus is ‘not safe’ and considers its disposal
Yesterday at an extraordinary general meeting (EGM) in Shah Alam, DRB-Hicom's Chairman Datuk Syed Mohamad Syed Murtaza confirmed what we've known for a while, that the company is 'seriously' considering its options for Group Lotus, including disposing of its stake to focus on more profitable investments.
The Importance of Being Caterham: SkiddMark says farewell to Andy Noble
Writing the epitaph of a once great brand is never an easy thing to do, but yesterday I learned of the departure of Sales and Marketing Director Andy Noble from Caterham Cars - joining the company's former bosses Ansar Ali and Mark Edwards and leaving just one member of the original management team, after Air...
Why BMW’s plan to release 20 new front-wheel drive models could be the beginning of the end
The headline sounds downright depressing doesn't it? The End is Nigh! BMW - staunch exponent of right-wheel drive cars - has finally sold out and conceded that the idealogy of its Ingolstadt rival is in fact.. correct. Please wake me from this nightmare.
Why Kia is more sporty than Volkswagen
Yesterday I was reading Kia's announcement about the need to raise its brand image by offering more sporty cars - you know, the usual marketing rhetoric about being perceived as a dynamic brand, characterised by style, a premium look and some mystical notion of power. And then the following words struck me - "..it...
Which Automotive Brands are winning the Content Marketing race?
When it comes to content marketing, one format stands above all others - video. It's the most powerful medium for switching-on a customer and delivering a memorable experience.
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