Strategy & Insight

The Importance of Being Caterham: SkiddMark says farewell to Andy Noble

Writing the epitaph of a once great brand is never an easy thing to do, but yesterday I learned of the departure of Sales and Marketing Director Andy Noble from Caterham Cars – joining the company’s former bosses Ansar Ali and Mark Edwards and leaving just one member of the original management team, after Air Asia boss Tony Fernandes acquired the business last December.

Why Kia is more sporty than Volkswagen

Yesterday I was reading Kia’s announcement about the need to raise its brand image by offering more sporty cars – you know, the usual marketing rhetoric about being perceived as a dynamic brand, characterised by style, a premium look and some mystical notion of power. And then the following words struck me – “..it will almost certainly be rear-wheel drive”.

Why Lotus’ future is far from being ‘safe’

Last week an article was published online by Auto Express magazine, with the title “Lotus’ future is safe”. In the interests of transparency and to ensure an honest dialogue, I’ll provide a little background on the source of this article and why you should still maintain an open mind about Lotus’ future.

Is DRB-Hicom Fiddling While Lotus Burns..?

For any business to function it needs to produce a product or service, sell it to customers, develop new offerings and promote them in order to generate demand. It also needs working capital to pay its suppliers, develop its staff and motivate all involved in its organisation to outperform its competitors. Lotus appears to be doing none of these, and to all intents and purposes is like a patient ‘surviving’ on life support – not ‘living’ – because that would involve actually getting up and doing something, but surviving – as in artificially being kept alive.

EV Futures: Electric dreams – from nightmare to nirvana

With electric super car ‘halo’ models entering the fray, environmentally-friendly cars are about to become a lot more desirable. So, what’s the catch?

The competitive landscape for electric vehicles will change forever in 2013, not because of a deluge of sensible, affordable city cars from China, but because the biggest most aspirational car brands will begin a land grab of our heart and minds with a mind-boggling array of super sports cars.