Strategy & Insight

Has McLaren’s ‘Tooned’ animation series crashed out on the opening lap?

If there’s one thing most people know about Ron Dennis, it’s how much of a perfectionist he is about.. well everything really. Here is a man who has built McLaren up to become the most respected of all race teams, second only to Ferrari in some people’s eyes.

So when I first watched their new animation series – Tooned, produced together with the creative wizards at Framestore, I was curious to find out about McLaren’s goals for the project and how it would push the boundaries for branded content in motorsport.

The DNA Inside: Volvo Cars

During the last few months we’ve immersed ourselves in several of Volvo’s most dynamic new models, to learn about how the marque is positioned in 2012 and why you might chose to buy one rather than its more prolific German competitors.

Caterham CEO Ansar Ali gets replaced by Graham Macdonald

Caterham Group, the parent company of Caterham Cars, Caterham F1 Team, Caterham Composites and CTI (Caterham Technology & Innovation) has today confirmed that Graham Macdonald, previously CFO of Caterham Cars will step up to the role of CEO after current Chief Executive Officer Ansar Ali leaves the business by mutual consent.