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I bet you didn't see this coming. Volvo, all safe and sensible hooking up with the UK's hottest boy band. But then times have changed at Volvo - the cars are still at the top-end in terms of active and passive road safety, but they're also great fun to drive, especially the latest...

Eau de Stuttgart..

Sep 29, 2011 |  No Comments

Picture this, it's a familiar problem - you've popped down to your local Mercedes-Benz dealer to book your C-Class in for a service and as you're waiting in the showroom you wander over to a display cabinet to check out the latest accessories. What's this? 'Mercedes-Benz Perfume. The first fragrance for men'. ...

The BMW brand has been synonymous with films ever since the groundbreaking 'The Hire' film series of 2001 and 2002, which ignored convention and created the phenomenon now known as online films. Eight short films by critically acclaimed Hollywood directors, were viewed by more than 100 million people and set a benchmark that remains just...

Tomorrow evening on Sky Sports 2 you can watch a documentary starring one of the world's greatest footballers, Cristiano Ronaldo, showing what makes him one of the most talented sportsmen of his generation.

If there has ever been a brand which has more comprehensively turned its core values upside-down, then I can't think of a better example than Lotus. That's not to say that it's the wrong decision, merely that the transformation is so acute that you'd forgiven for thinking you'd just walked onto the set of...

Tom Cruise, producer and star of Mission: Impossible Ghost Protocol, which opens on December 21, took a break from post-production work to accept an invitation to test drive the 850 bhp Red Bull Racing Formula One car around Southern California's 2.5-mile Willow Springs circuit.

The challenge whenever we test a car is to convey just how it feels behind the wheel. The tools at our disposal are words, pictures, video and sound, but I've always believed that you can't beat the sound of an engine at full-chat. The Ford Mustang Boss 302 is all about the engine - NOT...

It was whilst watching Dragon’s Den on BBC TV the other evening that I started to wonder about the physical input (time, management, direction) given to those who successfully pitched their ideas. The financial element is, of course, clearly stated but as most of us know, any venture that is struggling to capitalise on its...

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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