Lifestyle

Lotus Evora S – The Freddie Mercury Edition

If there has ever been a brand which has more comprehensively turned its core values upside-down, then I can’t think of a better example than Lotus. That’s not to say that it’s the wrong decision, merely that the transformation is so acute that you’d forgiven for thinking you’d just walked onto the set of the Twilight Zone.

The Speed of Sound (Ford Mustang Boss 302 Laguna Seca) – w/AUDIO

The challenge whenever we test a car is to convey just how it feels behind the wheel. The tools at our disposal are words, pictures, video and sound, but I’ve always believed that you can’t beat the sound of an engine at full-chat.

The Ford Mustang Boss 302 is all about the engine – NOT a muscle car engine as you might expect, but instead one of the finest normally aspirated V8s on the market today.

Opinion: Team Lotus and QPR – will it be one pitch too many?

It was whilst watching Dragon’s Den on BBC TV the other evening that I started to wonder about the physical input (time, management, direction) given to those who successfully pitched their ideas. The financial element is, of course, clearly stated but as most of us know, any venture that is struggling to capitalise on its potential needs more than just hard cash and “association”. This was absolutely the case with the fancy dress business which was eventually taken-on by Duncan Bannatyne.

Lotus appoints rapper Swizz Beatz as its new Vice President of Creative Design

Judging from the reaction on Lotus Cars’ facebook page this afternoon, news of their latest executive appointment has come as a bit of a shock. Lotus announced in a cryptic email that “..they had a new creative man on board — BUT can you guess who this particular international man of mystery is?” Well it’s none other than US record producer, rapper and all-round hip-hop star, Swizz Beatz.

Man vs MiTo: Which is faster? (w/VIDEOS)

Which is faster? Man or MiTo? That’s the question posed by Alfa Romeo in a light-hearted social campaign run on Facebook. Olympian Iwan Thomas was challenged to beat an Alfa MiTo in a 3.8-mile race around central London’s bustling city streets, starting and finishing at Tower Bridge.

Volvo embraces digital for its XC Adventure experience

Can I draw your attention to a new resource created by Volvo, called ‘Cross Country Travels’ or ‘XC Travels’, to use its more catchy name. It’s an online guide to the 25 most spectacular Scandinavian winter adventures, with an accompanying iPhone App that enables you to check in at the places you visit, receive a digital tag to share with friends and directions to guide you straight to the ideal spots.