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Forget digital, the future is offline..

Forget digital, the future is offline..

Dec 2, 2011 |  2 Comments

One of the many lessons I have learned during a career working in digital, is that when something becomes a trend, it's already too late to reap any meaningful advantage.

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What’s yellow, has six wheels and goes Vroom..?

What’s yellow, has six wheels and goes Vroom..?

Dec 1, 2011 |  No Comments

The incestuous relationship between Mercedes-AMG and Ducati continues as the brands stage a joint appearance at the Bologna Motor Show, starting this Friday.

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Ferrari’s 599XX Evolution gains DRS-like active aerodynamics (w/VIDEO)

Ferrari’s 599XX Evolution gains DRS-like active aerodynamics (w/VIDEO)

Dec 1, 2011 |  No Comments

What would Enzo say? That's the first thing that came to mind when I looked at renderings of the upgraded Ferrari 599XX with Evolution Package. Well I guess if it goes faster on track, then he probably wouldn't care how it looks - but then even Enzo Ferrari's race cars managed to look...

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Marketing: SkiddMark collaborates with Unruly Media to promote branded video content

Marketing: SkiddMark collaborates with Unruly Media to promote branded video content

Nov 29, 2011 |  One Comment

If you've followed some of my adventures in recent years, then you'll know how much value I place on video as a medium for online marketers and publishers to engage with their audience.

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Q&A: Lotus ambassador Jean Alesi speaks up about Kimi Raikkonen

Q&A: Lotus ambassador Jean Alesi speaks up about Kimi Raikkonen

Nov 29, 2011 |  No Comments

In an interview distributed by the company this afternoon, Ex-F1 driver and Lotus ambassador, Jean Alesi, shares his views on Kimi Raikkonen's return to Forumla One driving for Lotus Renault GP.

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Saab GB goes into voluntary adminstration

Saab GB goes into voluntary adminstration

Nov 29, 2011 |  One Comment

It's been the most difficult period in Saab's 74 year history and for Saab GB, who have successfully traded in the company's second largest European market for over 50 years. But today a voluntary decision was taken to place Saab Great Britain Ltd into administration, protecting the interests of its creditors and enabling talks...

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BMW launches London 2012 iMagazine featuring the stars of TeamGB

BMW launches London 2012 iMagazine featuring the stars of TeamGB

Nov 29, 2011 |  No Comments

A special edition of BMW's iMagazine App has been launched, focusing on the London 2012 Olympic and Paralympic Games. The first issue of the free magazine looks at 3 of the leading athletes (Rebecca Adlington, Tim Brabants and David Weir) asking them about their ultimate performance and what moments make the difference in the...

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Ford adds new Focus Zetec S to the range

Ford adds new Focus Zetec S to the range

Nov 29, 2011 |  No Comments

Until the new 246bhp Focus ST goes on sale in Summer 2012, this is the most sporty Ford Focus you can buy. Powered by a choice of four engines including the 177bhp 1.6-litre EcoBoost petrol, the Zetec S has been developed specifically for the UK market.

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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