Wednesday, 22nd February 2012  |   6:01 PM GMT
 

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Video: Ken Block’s 2012 Season Promo – Part Deux

Video: Ken Block’s 2012 Season Promo – Part Deux

Feb 21, 2012 |  No Comments

Ken Block's 2012 season promo (Part 1) was a spoof of himself, with a little help from actor and comedian Nick Swardson. This time around the focus is on the cars - the all-new livery of the H.F.H.V. (Hybrid Function Hoon Vehicle) and Gymkhana World Tour Fiesta.

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Chrysler speaks out on Clint Eastwood “It’s Half-Time in America” Ad and its big push for 2012

Chrysler speaks out on Clint Eastwood “It’s Half-Time in America” Ad and its big push for 2012

Feb 9, 2012 |  No Comments

Chrysler's Super Bowl ad became notorious for all the wrong reasons, after it was pulled by YouTube in a move that raised fresh questions over the video sharing platform's content management controls.

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Cadillac claims highest-ever audience reach during Super Bowl XLVI, but what does this mean?

Cadillac claims highest-ever audience reach during Super Bowl XLVI, but what does this mean?

Feb 8, 2012 |  No Comments

This news almost had me choking on my Cornflakes this morning. Having churned through our own Super Bowl audience data during the past few days, admittedly with a focus on online behaviour, we had a pretty good idea which automotive campaigns had really 'resonated' with the viewing audience. So when Cadillac claimed it was...

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On the edge or a step too far? The Super Bowl ads that crossed the line

On the edge or a step too far? The Super Bowl ads that crossed the line

Feb 6, 2012 |  No Comments

Super Bowl ads are a multi-million dollar investment for brands, so it's hardly surprising to find some stretching that little bit 'too far' in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain...

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Super Bowl XLVI Automotive Ads – The Post-game Reckoning

Super Bowl XLVI Automotive Ads – The Post-game Reckoning

Feb 6, 2012 |  No Comments

The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.

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Super Bowl Automotive Scorecard: Part 2

Super Bowl Automotive Scorecard: Part 2

Feb 5, 2012 |  No Comments

With Super Bowl 2012 just hours away, we're taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the world.

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Volkswagen’s Super Bowl onslaught continues with ‘The Dog Strikes Back’

Volkswagen’s Super Bowl onslaught continues with ‘The Dog Strikes Back’

Feb 1, 2012 |  No Comments

Volkswagen's 'full-on' sequel to last year's all conquering 'The Force' Super Bowl Ad, features a dog, the new VW Beetle and a 30-second scene from Star Wars.

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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