Every year we gather together the best April 1st pranks produced by the car industry, some of which might generate a laugh, while others fall flat because, let’s face it, humour isn’t normally a core competence for PRs. As usual, BMW lead the way with two dead-pan gags from MINI and BMW cars – while...
Here's an old-media prank from MINI Australia that had their antipodean readers hopping around and getting all excited. Imagine building your own MINI Countryman from 29,762 individual parts.
Here's one we missed from yesterday's April Fools pranks. This Honda video presents a new feature for 2013 models called TERII, the most advanced vehicle theft-deterrent system ever made.
According to the website, aprilfoolsdayontheweb.com, there were more than 350 April Fools' Day pranks conducted by brands and bloggers across the web yesterday. We kept track of the automotive ones and of these, only 4 out of 9 embraced the medium of video - with one of those (Google's driverless NASCAR race car) not...
Peugeot UK has unveiled an RCZ that uses an innovative reactive paint to change its body colour to reflect your emotions – be it happy, sad or anything in between.
The dating game can be hit and miss, sometimes with heartbreaking consequences. But those looking for the perfect match need worry no more. Vehicle information expert, HPI, is today trialling a new service to help singletons tell a dream date from a relationship write-off.
After weeks of changing steering racks, power steering systems, steering wheel heights and a host of other settings, the Lotus F1 Team design office engineers have found the solution to Kimi’s steering issues.
Ever since mankind could go fast, we have longed to go faster. And ever since we’ve done work, we have longed to have someone else, or something else, do that work for us. You might already be familiar with Google's self-driving car project.
The MINI feels very much at home just about anywhere on the planet. And soon the world will also be the oyster of MINI drivers and their entourages. 12 days on from the “official” start of spring, MINI can announce its arrival among the ranks of camping outfitters.
All-Fools' Day. It's a great opportunity for PRs to drop the pretence of responsible behaviour and unleash the hidden child within, but it takes more than clowning around to produce an effective April Fool's gag.
Following months of meticulous research, the experts at TomTom’s Navigation Laboratory (NavLab) have discovered a solution to stop babies crying in the backseat. Project GAGA evaluated the full range of TomTom navigation voices including Homer Simpson, Bugs Bunny and Yoda, but only Lord Vader possessed the necessary force to turn tears into laughter.
Subaru is about to take the automotive world by storm with the launch of the world’s first self-cleaning car, with patented AF Technology – just in time to beat next week’s widespread enforcement of hosepipe bans.
As an official sponsor of London 2012, BMW has been inspired to develop a new technology helping customers to boost their fitness in the run up to the Games.
Yesterday Mitsubishi used its Lancer Evolution Facebook page to tease a new concept for the Evo – called the AF-J. Posing the question, "The next Evo?", they promised to reveal the full car on Facebook at 15:00 GMT today. Well the hour has come and gone and you see before you the Evo in...
Autoglass® has today announced a scientific breakthrough by developing glass that repairs itself. Scientists at the company's headquarters in Bedford have been testing the technology on mobile and smartphones over the last 6 months and come up with a glass which when broken or cracked automatically fixes itself.
Following the recent announcement that the 2011 Festival of Speed (1-3 July) will include the largest celebration of 100 years of the famous Indianapolis 500 race outside of the USA, Goodwood can today (1st April) confirm that it is commencing construction work on the challenging Festival track to cover the entire 1.16-mile hillclimb with one...
Following the BMW M3 Coupé, BMW M3 Convertible and BMW M3 Sedan, a fourth body variant of this globally successful high-performance sports car is about to cause a stir. Under the strictest secrecy, the world’s first high-performance pickup has been created at the BMW M GmbH development centre.