April Fools Campaigns

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Prank or fail? A sideays glance at April Fools Day 2012

According to the website, aprilfoolsdayontheweb.com, there were more than 350 April Fools’ Day pranks conducted by brands and bloggers across the web yesterday. We kept track of the automotive ones and of these, only 4 out of 9 embraced the medium of video – with one of those (Google’s driverless NASCAR race car) not even shareable.

MINI-clubvan

MINI launches the new Clubvan Concept

The MINI feels very much at home just about anywhere on the planet. And soon the world will also be the oyster of MINI drivers and their entourages. 12 days on from the “official” start of spring, MINI can announce its arrival among the ranks of camping outfitters.