Volvo teams up with Swedish House Mafia to promote the new XC60 (w/VIDEO)
DJ trio Swedish House Mafia split up in March after less than five years at the top of the dance music scene. And while their final appearance was at the Ultra Music Festival in Miami USA, they had one more collaboration in mind, with Volvo and Linnéa Martinsson of Scandinavian band Lune. The project, led...
Adwatch: Audi’s Star Trek Challenge pits Leonard Nimoy’s Spock against Zachary Quinto’s (w/VIDEO)
If you’re a Star Trek fan you’ll love this new ad for the Audi S7. It features 82-year old Leonard Nimoy, the original Spock from the 1966–1969 Star Trek series who goes head-to-head with newbie Zachary Quinto – in a Mercedes versus Audi face off. After a game of on-line chess, in which Nimoy check-mates...
Driving a Land Rover is like falling over.. in control (w/VIDEO)
Sometimes brands and their agencies ‘over’-think their ad campaigns, to such an extent that all the audience can see is the video rather than the meaning behind it. The latest commercial from Land Rover North America (entitled ‘Roam Free’) is intended to show the ‘go anywhere’ capabilities of Land Rover vehicles, featuring four parkour athletes...
4 cars which are way ahead of Alfa’s 4C (w/VIDEO)
The Alfa Romeo 4C Launch Edition made its début at this year’s Geneva Motor Show, featuring the same 237bhp 1,750cc turbocharged petrol engine as the standard car, but with a few extra tricks – most notably its special matte-finish Carrara White paintwork (also available in Alfa Red) and contrasting carbon aerodynamic kit. To encourage Alfisti...
VIDEO: The all-new Kubota Grand X – it goes from zero to whatever speed this is..
There’s a school of thought which says ads should be free from hyperbole, stripped of unnecessary fluff and focused on a brand’s key messages. Sometimes humour makes us laugh, but fails to leave a memorable impression of the product being sold. But when you’re flogging a new tractor, all bets are off – at least...
Three lessons to learn from Renault’s Va Va Voom Button Clio campaign (w/Sponsored Video)
If you’ve missed Renault’s latest #pushthebutton Clio ads then you’re in for a treat, and that’s not just my opinion, the interweb is abuzz with talk of this ‘advertising’ campaign in a way that’s usually reserved for ‘proper’ content. The film(s) were made by Scorch London’s Director, Steve Jay together with Unruly Media’s Creative Solutions...
BMW introduces a new ‘sound logo’..
I bet you weren’t aware that BMW had a sound logo. All right, perhaps you were, but did you notice they’d changed it? If you’re scratching your head wondering what I’m talking about, I’ll show you what I mean. * * * Old sound logo: During the last 14 years, every BMW ad has ended...
Pepsi takes a ‘test drive’ to the max (w/VIDEO)
Mike, the Minivan driver, heads out for a test drive in a Chevy Camaro, with the salesman (Steve) offering him encouragement to put his foot down. Little does Steve realise, Mike is really Nascar legend Jeff Gordon in disguise and the Camaro some 300bhp less powerful than his Sprint Cup race car. Hilarity ensues, although...
Do Audis have soul? Well the new R8 V10 plus certainly does.. (w/VIDEO)
Twenty-three seconds is all it takes for your ears to perk up when listening to the video, then by 0:42 seconds when the exhausts spit out their unburnt fuel you’re left in no doubt – Audi’s newest product promo hits the nail squarely on the head. The new R8 V10 plus is a 542bhp coupé...
Audi RS 4 Paintball Duel: A.K.A. ‘How to make a mess’.. (w/VIDEO)
When Audi brought a pair of RS 4′s to a decommissioned MOD aircraft hangar, and left them with a stunt team equipped with high-velocity paintball guns, there could only be one outcome. The messy but playful duel looks like a lot of fun, and does a good job of showing the RS 4′s many virtues....
AdWatch: Volkswagen’s Beetle Cabriolet is such an embarrassing car to drive.. (w/VIDEO)
It must have been a difficult first conversation when Ad agency Deutsch took the concept for this video to their client. The light-hearted spot is supposed to tell the story of a guy who accidentally wears a full-face ski mask, while shopping at a convenience store – giving the impression he’s about to rob the...
Super Bowl 47 Car Ads – the post-game reckoning (w/VIDEOS)
Most people if asked would say they weren’t interested in car ads, although perhaps what they really mean is they don’t ‘like’ car ads, because there’s a huge difference between the two. I’d agree, most car ads amount to lame attempts by brands and agencies who don’t understand an automotive audience, trying to convince us...
Bentley and China – taking inspiration from their cultural roots (w/VIDEO)
When we think of China, we tend to consider its population of 1.4 billion people, its industrial wealth and the opportunity for business to cream off some of that wealth for themselves. So I was surprised to see Bentley express a more populist view in their Bentley Mulsanne Visionaries series. Rather than highlight the luxury...
Interview with Ken Block: The Hoonigan Fights Back
This time last year we spent time getting to know Ken Block, the ‘accidental hero’, best known for the world famous Gymkhana Videos. At the time, Block was formulating his plans for Gymkhana FIVE, planning another season of his Gymkhana World Tour and launching Gymkhana Grid in Europe. He was also preparing for a shortened...
Super Bowl 47 Car Ads – the pre-game reckoning (w/VIDEOS)
Unlike in the past, most Super Bowl ads these days are released long before the big day and in the case of Mercedes, their teaser video hit the front of the queue last Thursday (21st January). It was a move inspired by Volkswagen, who in previous years has gained a significant advantage through being first...
Super Bowl 47 kicks off the social video season for automotive brands (w/VIDEOS)
It’s that time of the year again when car ads take over the internet and we remind UK and European brands that despite being an American Football event, the Super Bowl phenomenon concerns you too. And what a phenomenon it is. According to Kantar Media,, Super Bowl network advertising sales will have exceeded US$1.8billion since...
Volkswagen searches for The Best Helmet Holder In The World (w/VIDEO)
To mark their return to world rallying in 2013, Volkswagen together with Jacky Icyx have set out on a quest to find a successor to the great Franc Riemère, a world class helmet holder from the 1970s and an unsung hero of international motorsport.
JCB celebrates the Holiday Season with a glamorous 2013 Calendar
JCB is renowned worldwide for its construction and agriculture products, but young George Bamford has taken the family name into the world of design and photography. His 2006 and 2007 JCB Calendars were award winners and now for 2013 he's produced a '..study of the interesting juxtaposition between cold hard engineering and the soft,...
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