Focus on Audi: How much of a brand’s PR is merely bluster?
A few of you might have been following the problems we’ve experienced during the past year or so with our Mk2 Audi TT. It’s far from ‘breaking news’, every model at some time in its life will experience a fault which calls for a recall or intervention by the brand’s after sales support. Handled professionally,...
McLaren continues its promotional foreplay with the P1 interactive web experience (w/VIDEO)
One of these days we’ll try and rank which car maker is the ‘biggest tease’ – I suspect we’ll have a stand-off between McLaren (with the P1) and Jaguar (F-TYPE), although Lamborghini has always enjoyed stringing us along with its numerous concepts. In Jaguar’s case, I’ve lost count of the number of times people have...
Ken Block goes all Cyrillic in Russia (w/VIDEO)
It’s a bit of an oldie this one, as you’ll note by the use of Ken Block’s former Ford Focus WRC. Block took to a snowy stage in Igora Park, Russia, to demonstrate Pirelli’s latest studded competition tyre and show off GoPro’s new HD HERO2 cameras. His mission, which he showed little hesitation in accepting,...
Bugatti gears up for a big announcement..
Over on Bugatti’s Facebook page the stage is being set for the launch of something new, but is it yet another Veyron or something truly worth getting excited about? All we know so far comes from the picture above and the following sentence.. “It’s almost time for us to share the latest example of exceptional...
Three reasons why advertising should not be part of your social media strategy
This post was originally published on Econsultancy as part of a series of blogs about the challenges of digital marketing in 2013. In an attempt to deliver more tangible returns from their social media investments, brands are falling back on tried and tested methods of ‘pushing the needle’ – most often using the familiar tools...
Super Bowl 47 Car Ads – the post-game reckoning (w/VIDEOS)
Most people if asked would say they weren’t interested in car ads, although perhaps what they really mean is they don’t ‘like’ car ads, because there’s a huge difference between the two. I’d agree, most car ads amount to lame attempts by brands and agencies who don’t understand an automotive audience, trying to convince us...
Bentley and China – taking inspiration from their cultural roots (w/VIDEO)
When we think of China, we tend to consider its population of 1.4 billion people, its industrial wealth and the opportunity for business to cream off some of that wealth for themselves. So I was surprised to see Bentley express a more populist view in their Bentley Mulsanne Visionaries series. Rather than highlight the luxury...
Interview with Ken Block: The Hoonigan Fights Back
This time last year we spent time getting to know Ken Block, the ‘accidental hero’, best known for the world famous Gymkhana Videos. At the time, Block was formulating his plans for Gymkhana FIVE, planning another season of his Gymkhana World Tour and launching Gymkhana Grid in Europe. He was also preparing for a shortened...
Super Bowl 47 Car Ads – the pre-game reckoning (w/VIDEOS)
Unlike in the past, most Super Bowl ads these days are released long before the big day and in the case of Mercedes, their teaser video hit the front of the queue last Thursday (21st January). It was a move inspired by Volkswagen, who in previous years has gained a significant advantage through being first...
Which Automotive Brands are winning the Content Marketing race?
When it comes to content marketing, one format stands above all others - video. It's the most powerful medium for switching-on a customer and delivering a memorable experience.
MINI’s Getaway outdoor game arrives in Tokyo (w/VIDEO)
After last year's successful launch of MINI's location-based iPhone Game in Stockholm, Tokyo becomes the next destination to be engulfed by MINI fever.
Gymkhana FOUR: Plug in and prepare for an electrifying ride..
Keep your eyes open during the next few months for signs of Ken Block's new Gymkhana viral - Gymkhana FOUR is the next chapter in the massively successful web video series that sees Block perform his own brand of autocross through a tight and twisty series of cones and solid objects. Called Gymkhana (jim-kah-nuh),...
Find out how an EV could fit into your life with BMW EVolve
What can an EV do for you? Introducing BMW EVolve - a new iPhone/iPad App from BMW that helps you get a feel for what it's like switching to an EV (Electric Vehicle) like the BMW ActiveE.
(Nearly) riding with Ken Block at Gymkhana Uncovered
It was the most gorgeous sunny day in London yesterday (8/4/2011), as we joined Ford at the Gymkhana Uncovered event for the launch of the new Codemasters rally game, DiRT3.
Ford joins forces with Codemasters and Ken Block to launch DiRT 3
It's a measure of just how important the video games industry has become these days, that when Codemasters decided to launch their new DiRT 3 rally game, they were able to join forces with Ford, one of the top-3 global car makers in a marketing partnership that includes the viral sensation, Ken Block.
OK Go, the most downloaded band in history, make art with Evoque iPhone app
The US rock band OK Go – whose Grammy Award winning treadmill video was watched by over 50 million people on YouTube and whose most recent video This Too Shall Pass has received 17 million hits on YouTube – is using the latest GPS technology to take fans on a unique musical journey through LA.
The...
Range Rover Evoque finds the Pulse of the City with its new App
When I first heard of Land Rover's new social media campaign for the Range Rover Evoque, I was in two minds. On the face of it, this is a campaign that ticks all the boxes, but then perhaps it's also biting off more than it can chew...
MINI launches location-based iPhone Game – Getaway Stockholm
MINI Stockholm has launched a new location-based mobile game to promote the MINI Countryman. Players home in on a virtual MINI on their iPhones, catch it and then run as fast as they can out of its orbit to prevent other potential takers from swiping it. You can watch a video...
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