When it comes to content marketing, one format stands above all others – video. It’s the most powerful medium for switching-on a customer and delivering a memorable experience.
As part of Johnnie Walker’s Step Inside The Circuit series of films, Vodafone McLaren Mercedes drivers Lewis Hamilton and Jenson Button join a cast of locals in describing what the Singapore Grand Prix is really like.
To promote the new 2013 Kia Soul, those music-loving hamsters return in the third of the brand’s chart-topping series of viral videos.
‘Bringing Down the House’ is set to the Axwell Radio Edit of ‘In My Mind’, by Ivan Gough & Feenixpawl featuring Georgi Kay, and takes the 21st century’s dance music hamsters back in time to a stuffy 18th century opera house.
Sometimes being a brand ambassador in Formula One can really suck, but there are exceptions, especially when you’re a Red Bull Racing driver sponsored by Infiniti.
When Discovery poached Channel 5’s flagship series Fifth Gear back in January, it was part of a big push to increase the channel’s investment in the UK, with the promise of “terrestrial-sized” budgets for original programme commissions.
On the eve of the 90th annual Pikes Peak hill climb, Audi and Ducati have come together to support the people that help keep their favourite roads safe.
Most creative agencies are quite frankly rubbish at making car videos, so it comes as something of a surprise when we find one that’s more than just tolerable.
It’s the mark of a great driving video that even when frozen still – in a photograph – you can still soak in the unique experience of Ken Block at maximum attack on the streets of San Francisco. Gymkhana FIVE: Ultimate Urban Playground has already made an impact just days after it was released earlier this week.
It’s here, the fifth episode in the web’s most successful social video series and for the first time Gymkhana is let loose on the city streets of San Francisco, home of the iconic Steve McQueen car chase film, Bullit.
Do you remember Ben Southall, the lucky s*d who landed “the best job in the world”? He flew out from UK to Australia in 2009 to begin a work-cation as caretaker of an Australian tropical island, bolstered by a £75,000 salary and use of a luxury beach villa on Hamilton Island, Queensland.
We’ve heard a few dissenting voices speaking out against MINI’s ‘Britalian Job’ – which has already clocked up over 700,000 views on YouTube, but MINI’s next London 2012 Olympics video, ‘MINI Orchestra’, should pass muster with even the most cynical of observers.
Last Friday, more than 300 of Ken Block’s closest friends, family, and VIPs got together at his X Games crib and watched Gymkhana FIVE. In the absence of any pirated copies hitting YouTube (yet), we have to applaud DC Shoes on their choice of attendees