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Adwatch: Is your range too small? Chevy’s Volt could ease your anxiety..

If you inadvertently search the terms ‘size anxiety’ on Google, you’ll find a host of topics offering support for those people concerned by whether they measure up against expectations. So perhaps it’s not surprising to see such concerns extend beyond size, to how long it will last.

We’re talking about ‘Range anxiety’ – The fear that a vehicle has insufficient range to reach its destination and would thus strand the vehicle’s occupants.’

Interview: Liam Doran and his 600 hp RallyX Citroen DS3

European Rallycross Championship front-runner Liam Doran will start his 2012 season by racing in the first round of the Monster Energy MSA British Rallycross Championship, at Lydden Hill Race Circuit next weekend, before contesting the European Rallycross Championship as well as the US-based Global Rallycross Championship.

Adwatch: Peugeot strips the 208 naked in its new interactive experience

Peugeot’s all-new 208 makes its premiere at the Geneva motor show in a fortnight’s time. It’s a bold and ambitious model, targeting none other than the marque’s highly successful 205, made most famous by the iconic 205 GTi.

If regeneration is what the car is all about, then Peugeot’s advertising is very much forward-looking as it pushes the boundaries in size, scale and reach to make sure we all know the 208 is coming.

Adwatch: Gadget Master and Slick say ‘Can you do this..?’

Toyota Yaris – not the easiest car to promote in a market crowded with standout superminis. Mainstream stalwarts include the Ford Fiesta, Vauxhall Corsa and Volkswagen Polo, whilst even entry-level versions of the Volkswagen Beetle or BMW MINI might feature on the same shopping list as Toyota’s sensible hatchback.

The Accidental Hero – An interview with Ken Block

This week we’ve been celebrating the Top 20 Global Social Video Ads of 2011 with Unruly Media, and while Volkswagen’s The Force has been the phenomenon of the year, there is another which vies for the crown and which has not benefitted from the full-on promotional boost of the NFL Super Bowl.

Adwatch: TomTom turns to Sesame Street with Bert & Ernie (w/VIDEOS)

When TomTom first came on the scene in the early 1990’s, I suspect being the purveyor of silly voices never featured in their business plan.

20 years later and what was once primarily a consumer electronics company is moving ever closer to becoming a pure-play software and services provider, as the market for navigation systems moves away from its proprietary roots.