BMW introduces its own ‘masonic handshake’ for 1 Series M owners (w/VIDEO)
Although not quite equivalent to the rolled-up trouser leg or secret handshake of the Freemasons, BMW would like to cultivate a its own exclusive form of identification for the 6,309 members of the 1 Series M Coupé owners family.
Countdown to the Nürburgring 24H: Focus – BMW Z4 GT3
With just over a week to go until the Nürburgring 24h-Race (May 17th to 20th), we've chosen to focus on some of the star attractions taking part. And there are few more exciting contenders than BMW's Z4 GT3, which has been dominant in the first few rounds of the 2012 FIA GT1 series, in...
In defence of straight talking..
I've undertaken my fair share of 'teaser' or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the build up to a major launch. But they rely on the element of surprise, of the unknown - where the audience are intrigued and curious about...
Behind-the-scenes at the 1 Series M Coupe photoshoot – the customer’s view
SkiddMark reader Andrew Mulholland was one of the first customers to view BMW's new 1 Series M Coupe when he joined us at our photoshoot last Thursday. He got the chance after responding to one of my tweets a few weeks ago (you can follow us at @DriversRepublic), offering a reader the chance...
In the studio with BMW’s 1 Series M Coupe
It feels like we've been waiting an eternity to see BMW's newest M-car set free of its body mask and released on the road. We'll have to wait a little longer before it can be driven, so today is all about drinking in its muscular lines, discovering all of its unique M-features and describing...
Audi releases the RS 3 Sportback
It counts as a 'good day' in our book whenever Audi launches a new RS-model, it used to be a rare occurrence because Audi only made 1 RS model at a time, but that's all changed and we've now got 3 RS Audi's to choose from, or at least we will when in spring next...
