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You can gain a sense for how BMW has chosen to position the new 3 Series, by the new marketing campaign which was kicked off today. The launch campaign for the new 3 Series developed by creative agency Interone, Munich, underlines the sporty and dynamic character of the vehicle, coupled with high levels of...

BMW has announced pricing and details of its new 3 Series saloon, ahead of the model's official unveiling at 3PM (BST) today. Since 1975 BMW has sold more than 12 million 3 Series and the sixth-generation 3er is set to continue the success of its predecessors.

The 6th generation of BMW's most popular model will premiere this Friday (14th October) and you can watch it live by tuning into the broadcast on the brand's Facebook page.

"My friends often ask me if I get scared by what I do or find it intimidating and I have to say no, of course not. It’s not because if I did I’d be slow but it’s because if you’re scared of this sport you’re going to be a danger to yourself, to others...

Launched at the Geneva autosalon in March and initially available on the 1-series, BMW are now set to launch it’s range of enhancements for the 3-series. The BMW Performance upgrades were showcased on the BMW 1 Series Concept tii concept car at the Tokyo Motorshow in 2007. >>Read the FULL ARTICLE and watch the video...

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